Last updated: 7 June 2026

This Privacy Policy explains how H Dimond Ltd, trading as Dimond London ("Dimond London", "we", "us", or "our"), collects, uses, stores and protects your personal information when you visit our website, make a purchase, contact us, or otherwise interact with us.

We are committed to protecting your privacy and handling your personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection laws.

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Our Details

H Dimond Ltd (Trading as Dimond London)

Suite 125
100 Hatton Garden
London
EC1N 8NX

Email: harry@dimondlondon.com

Telephone: 020 7405 0505

Website: www.dimondlondon.com

2. Definitions

Personal Data means any information relating to an
identified or identifiable individual.

Website means www.dimondlondon.com.

Service refers to the products, services and content available through our Website.

Usage Data means information collected automatically when using the Website.

Cookies are small text files placed on your device when you visit a website.

3. Information we collect

We may collect and process the following categories of Personal Data:

Identity Data

First name

Last name

Title

Contact Data

• Email address
• Telephone number
• Billing address
• Delivery address
• Town or city
• County
• Postcode

Transaction Data

• Purchase history
• Order details
• Payment information (processed securely through third-party payment providers)

Technical Data

• IP address
• Browser type and version
• Device type
• Operating system
• Time zone settings
• Website usage information

Marketing and Communications Data

• Your preferences regarding receiving marketing communications.
• Records of correspondence with us.

4. How we collect your information

We collect Personal Data when you:

• Place an order
• Create an account
• Contact us by email, telephone or website forms
• Subscribe to our newsletter
• Request information about our products or services
• Enter competitions, promotions or surveys
• Browse our website

We may also automatically collect Technical Data through cookies and similar technologies.

5. Legal basis for processing

We only process your Personal Data where we have a lawful basis to do so under UK GDPR.

Contract

We process your information where necessary to fulfil an order, provide our products or services, or respond to your enquiries before entering into a contract.

Legitimate Interests

We process information where necessary for our legitimate business interests, including:

• Improving our website and customer experience
• Preventing fraud
• Managing our business operations
• Responding to enquiries
• Analysing website performance

Consent

Where required, we will ask for your consent before sending marketing communications or placing non-essential cookies on your device.

Legal Obligations

We may process your information to comply with legal, regulatory, tax and accounting obligations.

6. How we use your personal data

We may use your Personal Data to:

• Process and fulfil orders
• Manage customer accounts
• Deliver products and services
• Respond to enquiries
• Provide customer support
• Manage warranties and aftercare services
• Send order confirmations and updates
• Improve our website and services
• Prevent fraud and protect our business
• Comply with legal obligations
• Send marketing communications where
  permitted by law

7. Marketing communications

If you have purchased from us, enquired about our products, or opted in to receive marketing communications, we may send you information about products, services, promotions and events that may be of interest to you.

You can opt out of marketing communications at any time by:

• Clicking the unsubscribe link in our emails
• Contacting us directly using the details in this Privacy Policy

Opting out of marketing communications will not affect service-related communications regarding existing orders or enquiries.

8. Cookies and tracking technology

We use cookies and similar technologies to improve your experience on our Website, understand how visitors use our Website, and help us market our products and services. These technologies may include:

Strictly Necessary Cookies

Required for the operation of the Website, including enabling secure checkout, account functionality and fraud prevention.

Performance and Analytics Cookies

We use Google Analytics to collect information about how visitors use our Website, including pages visited, time spent on the Website and how users navigate through the site. This information helps us improve our Website and customer experience.

Functionality Cookies

These cookies allow the Website to remember your preferences and provide enhanced functionality.

Marketing and Advertising Cookies

We use Meta Pixel (Facebook Pixel) and similar technologies to measure the effectiveness of our advertising, understand customer interactions with our Website, and deliver relevant advertisements on platforms operated by Meta and its partners.

Some cookies may collect information that is considered Personal Data under applicable data protection laws.

You can manage your cookie preferences through our cookie banner and browser settings. Non-essential cookies will only be placed on your device where you have provided your consent.

9. Sharing your information

We may share your Personal Data with trusted third parties where necessary to operate our business and provide our services.

These may include:

• Shopify, which provides our e-commerce platform and secure online store functionality.
• Google Analytics, which helps us understand how visitors use our Website.
• Meta Platforms Ireland Limited, through Meta Pixel, to help us measure advertising performance and provide relevant advertising.
• Payment processors and payment service providers.
• Delivery and courier providers.
• Website hosting and IT service providers.
• Professional advisers, including accountants, legal advisers and insurers.
• Regulatory authorities, law enforcement agencies or government bodies where required by law.

We require all third parties to respect the security of your Personal Data and process it in accordance with applicable data protection laws.

We do not sell your Personal Data to third parties.

10. International transfers

Some of our service providers, including Shopify, Google and Meta, may process Personal Data outside the United Kingdom.

Where Personal Data is transferred internationally, we ensure appropriate safeguards are in place, including:

• Transfers to countries deemed adequate by the UK Government.
• International Data Transfer Agreements (IDTAs).
• Other lawful transfer mechanisms recognised under UK GDPR.

11. Data retention

We retain Personal Data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, tax and reporting requirements.

For example, we may retain order and transaction records for up to 7 years to comply with our legal and tax obligations.

Retention periods may vary depending on the type of information and the purpose for which it is used.

12. Data security

We implement appropriate technical and organisational measures to protect your Personal Data from:

• Unauthorised access
• Loss
• Misuse
• Disclosure
• Alteration
• Destruction

While we take reasonable steps to protect your information, no method of transmission over the internet is completely secure.

13. Your rights

Under UK data protection law, you may have the right to:

• Request access to your Personal Data.
• Request correction of inaccurate information.
• Request deletion of your Personal Data.
• Request restriction of processing.
• Object to processing.
• Request transfer of your Personal Data.
• Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us.

14. Children's privacy

Our Website and services are not intended for children.

We do not knowingly collect Personal Data from children. If you believe that a child has provided Personal Data to us, please contact us and we will take appropriate steps to remove the information.

15. Third-party websites

Our Website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies before providing any personal information.

16. Changes to this privacy policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page and, where appropriate, notified to you by email or through a notice on our Website.

We encourage you to review this Privacy Policy periodically.

17. Complaints

If you have concerns about how we process your Personal Data, please contact us first so that we can try to resolve the issue.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Website: www.ico.org.uk

Telephone: 0303 123 1113

18. Contact us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

H Dimond Ltd (Trading as Dimond London)

Suite 125
100 Hatton Garden
London
EC1N 8NX

Email: harry@dimondlondon.com

Telephone: 020 7405 0505

Website: www.dimondlondon.com