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  <url>
    <loc>https://www.dimondlondon.com/journal</loc>
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    <priority>0.75</priority>
    <lastmod>2025-12-03</lastmod>
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  <url>
    <loc>https://www.dimondlondon.com/journal/2026-engagement-ring-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/e157d61b-6e29-4eb5-b7a7-c35f57c65466/persoanlised-engagement-ring</image:loc>
      <image:title>EDUCATION - 2026 ENGAGEMENT RING TRENDS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/old-mine-cut-diamonds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/e1b92c04-67e5-497e-9581-9370bb857e06/ART-DECO-RING.png</image:loc>
      <image:title>EDUCATION - OLD MINE CUT DIAMONDS EXPLAINED - What is an old mine cut diamond?</image:title>
      <image:caption>The old mine cut is one of the earliest forms of the brilliant cut and was the dominant diamond style from the early 1700s through the late 1800s. These stones were cut by hand — long before modern diamond cutting technology — with techniques that emphasised the natural beauty of the rough diamond rather than chasing mathematical perfection. Old mine cuts are characterised by: A slightly squarish cushion shape with rounded corners. A small table (the flat top facet). A large culet (the bottom facet, often visible through the stone). Chunky facets that catch light in broad, romantic flashes rather than the tight sparkle of modern brilliant cuts. The name ‘old mine’ comes from the fact that these diamonds were originally sourced from the ‘old mines’ of India and Brazil, before South Africa became the world’s primary diamond supplier in the late 19th century.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/cushion-cut-antique-diamond</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/b007db15-6d6d-416d-b02c-1891e5b073a2/antique-cushion</image:loc>
      <image:title>EDUCATION - CUSHION CUT ANTIQUE DIAMONDS: TAYLOR SWIFT’S ENGAGEMENT RING TREND - The rise of the cushion cut antique diamond</image:title>
      <image:caption>The cushion cut is known for its soft, rounded corners and brilliant facets that catch the light in a warm, romantic glow. Over the years, we’ve had the privilege of working with cushion cut diamonds that span decades of craftsmanship, each one unique in character, colour, and fire.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/modern-vintage-rings</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/3dfdbcd9-b12f-4b06-a81d-e7f038400147/ART-DECO-RING-GOLD.png</image:loc>
      <image:title>EDUCATION - WHY A VINTAGE STYLE ENGAGEMENT RING WITH MODERN DURABILITY IS THE SMART CHOICE - The allure of antique and vintage engagement rings</image:title>
      <image:caption>There’s a reason so many people fall in love with vintage engagement rings. These pieces tell a story. Whether it’s a 1920s Art Deco diamond ring with bold, symmetrical lines, or a delicate Edwardian setting, the craftsmanship of older eras is undeniably beautiful. And for many, choosing an antique diamond feels like a meaningful, sustainable way to propose. But here’s the catch: many antique rings were made in a time when daily wear and durability weren’t top priorities. Prongs can be delicate, settings can loosen, and certain metals used in vintage designs may not hold up to a busy 21st-century lifestyle.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/engagement-rings-london</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/31cb37ac-bb94-4661-8710-ea223cb2028d/PLATINUM-OVAL-TRILOGY.jpg</image:loc>
      <image:title>EDUCATION - YOUR GUIDE TO DIAMOND ENGAGEMENT RING SHOPPING IN LONDON</image:title>
      <image:caption>London offers a unique blend of heritage, craftsmanship, and modern innovation. From the historic jewellery quarter of Hatton Garden to renowned workshops across the city, it’s a true hub for fine jewellery — and one of the best places to explore both natural and lab grown diamonds with expert guidance.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/art-deco-engagement-ring-diamonds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/ec2e0794-cc61-4883-af1f-a640aa563c2c/SAPPHIRE-ART-DECO-RING.jpg</image:loc>
      <image:title>EDUCATION - THE BEST DIAMOND SHAPES FOR BESPOKE ART DECO RINGS</image:title>
      <image:caption>Emerald cut diamond With its crisp lines, step-cut facets, and mirror like sparkle, the emerald cut is a classic choice for Art Deco engagement rings. Its long rectangular silhouette adds elegance and drama - perfect as a centre stone for geometric, symmetrical settings in platinum or yellow gold.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/antique-vs-vintage-diamonds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/b0c42d60-02b1-4cc8-9b97-d51392b6764d/OLD-EURO3.jpg</image:loc>
      <image:title>EDUCATION - ANTIQUE VS. VINTAGE DIAMONDS: WHAT’S THE DIFFERENCE? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/genuine-antique-diamonds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/cff98764-ec83-4c59-9f28-ce56cc05e95a/OLD-EURO2.jpg</image:loc>
      <image:title>EDUCATION - HOW TO IDENTIFY A GENUINE ANTIQUE DIAMOND - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/choose-antique-diamonds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/d253819d-6465-45ea-a086-1f6f2aee09e7/OLD-EURO-CUT.png</image:loc>
      <image:title>EDUCATION - WHY CHOOSE AN ANTIQUE DIAMOND ENGAGEMENT RING? - The charm of antique diamonds</image:title>
      <image:caption>Antique diamonds - such as Old Mine Cut, Old European Cut, and Rose Cut were hand cut by master craftsmen before modern machinery. Their facets were shaped to sparkle in candlelight, giving them a soft, romantic glow that modern brilliant cuts can't replicate. Each antique diamond is completely unique. The subtle imperfections and irregularities found in their hand cut facets make them full of character, with a charm and warmth that modern stones often lack.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/rare-gemstones</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/263032ab-3233-41c4-8b6f-61fb62b2bcf5/YELLOW-SAPPHIRE.jpg</image:loc>
      <image:title>EDUCATION - RARER THAN DIAMONDS: A GUIDE TO UNIQUE GEMSTONE CHOICES - Why choose a gemstone rarer than diamonds?</image:title>
      <image:caption>When it comes to rarity, diamonds often take the lead, but they’re not always the rarest gemstone. Factors like geological conditions, mining availability, and market demand mean that certain gemstones, such as Alexandrite or Paraiba Tourmaline, are far more scarce. Diamonds have long been celebrated for their enduring beauty, brilliance, and versatility, making them a cornerstone of fine jewellery. However, exploring gemstones that are rarer than diamonds opens the door to a world of individuality and intrigue. These exceptional stones, with their unique colours, origins, and histories, offer an opportunity to create truly unique pieces. While diamonds remain the timeless choice, considering rare gemstones allows you to blend tradition with exclusivity, adding a fresh perspective to the art of fine jewellery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/3286ad37-348e-479a-9b21-f2fb40c9e98b/PINK-SAPPHIRE.jpg</image:loc>
      <image:title>EDUCATION - RARER THAN DIAMONDS: A GUIDE TO UNIQUE GEMSTONE CHOICES - Gemstones with similar durability to diamonds</image:title>
      <image:caption>Durability is essential when selecting a gemstone for an engagement ring or everyday jewellery, as it must endure regular wear. The Mohs scale, which measures a gemstone’s hardness, ranks diamonds at a perfect 10. While few stones achieve this level of durability, many come close, offering a perfect balance of beauty and strength. Sapphires and Rubies (Mohs 9) Sapphires and rubies, both part of the corundum family, are excellent choices for engagement rings. They are almost as hard as diamonds and come in a variety of colours, with blue sapphires and red rubies being the most popular. Topaz (Mohs 8) Topaz, particularly in its imperial golden and blue shades, is a durable and colourful alternative to diamonds that can be very rare.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/january-birthstone-garnet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-26</lastmod>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/marquise-diamonds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/0d9b4104-623e-4c08-8fde-cf91715fbaf3/MARQUISE-GOLD-ENGAGEMENT-RING</image:loc>
      <image:title>EDUCATION - EVERYTHING YOU NEED TO KNOW ABOUT MARQUISE DIAMONDS - What is a marquise diamond?</image:title>
      <image:caption>A marquise diamond is a unique, elongated stone with pointed ends and a curved middle, resembling a boat or a football. Its name comes from the French word for a rank of nobility, marquise. This cut is known for its distinctive shape that can make the diamond appear larger than its actual carat weight.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/7892db29-dda4-499d-9595-720cfd3a7110/MARQUISE-DIAMOND-PLATINUM</image:loc>
      <image:title>EDUCATION - EVERYTHING YOU NEED TO KNOW ABOUT MARQUISE DIAMONDS - History of marquise diamonds</image:title>
      <image:caption>The marquise cut has a rich and regal history. It dates back to the 18th century when King Louis XV of France commissioned a diamond shape that mimicked the smile of his mistress, the Marquise de Pompadour. The elongated shape and pointed ends were designed to reflect her perfectly curved lips - an so, the marquise diamond was born.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/222447de-1b3e-4077-959a-9877764cf5da/MARQUISE-DIAMOND-SOLITAIRE-RING</image:loc>
      <image:title>EDUCATION - EVERYTHING YOU NEED TO KNOW ABOUT MARQUISE DIAMONDS - Marquise diamonds in engagement rings</image:title>
      <image:caption>A marquise diamond solitaire ring is a classic choice, with the simple setting highlighting the diamond's shape and brilliance. A halo setting, featuring a marquise diamond surrounded by smaller diamonds, enhances the sparkle and creates the illusion of a larger stone. Their timeless style and unique shape of marquise diamonds also make them perfect for vintage inspired engagement rings, fitting beautifully with antique settings, filigree details, and milgrain edges.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/2025-engagement-ring-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/222447de-1b3e-4077-959a-9877764cf5da/MARQUISE-DIAMOND-SOLITAIRE.png</image:loc>
      <image:title>EDUCATION - ENGAGEMENT RING TRENDS FOR 2025 - Marquise diamonds</image:title>
      <image:caption>2024 saw the oval diamond reign supreme, but in 2025, we predict the marquise diamond will steal the spotlight. Thanks to high-profile celebrity proposals, such as Selena Gomez's, the marquise cut is gaining immense popularity. This elegant, elongated shape is perfect for creating a dramatic effect and making the diamond appear larger than it actually is.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/6d00aee8-9acb-44d2-8dc3-5df631aa074c/VINTAGE-CUSHION-WITH-SMALL-STONES.jpg</image:loc>
      <image:title>EDUCATION - ENGAGEMENT RING TRENDS FOR 2025 - Wider and diamond-set bands</image:title>
      <image:caption>While 2024 was the year of the slim band, 2025 is set to embrace wider, more substantial bands, decorated with additional diamonds. This trend offers a bolder look and provides more surface area for intricate designs and additional sparkle. Whether it’s a single row of pavé diamonds or a more elaborate design, thicker bands are making a strong comeback.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/2abf2547-9ae8-4209-9a0b-6cac0c2f8008/VINTAGE-EMERALD-RING.jpg</image:loc>
      <image:title>EDUCATION - ENGAGEMENT RING TRENDS FOR 2025 - Coloured gemstones</image:title>
      <image:caption>Coloured gemstones are poised to make a significant impact in 2025, especially emeralds and sapphires. These vibrant stones are perfect for creating Art Deco inspired designs, which continue to be popular. The rich green hue of emeralds and the deep blue of sapphires offer a striking contrast to the traditional diamond, adding a unique and personal touch to engagement rings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/3dfdbcd9-b12f-4b06-a81d-e7f038400147/ART-DECO-RING-GOLD.png</image:loc>
      <image:title>EDUCATION - ENGAGEMENT RING TRENDS FOR 2025 - Bezel settings</image:title>
      <image:caption>Bezel settings are gaining traction for their modern aesthetic and practical benefits. In a bezel setting, the diamond is encircled by a thin metal rim that holds it securely in place. This setting is ideal for those with an active lifestyle, as it offers superior protection for the diamond, preventing chips and other damage. Additionally, bezel settings can make a smaller diamond appear larger and more prominent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/dd86c256-2450-4257-be9f-665f8f65cf21/GOLD-TRILOGY-RING</image:loc>
      <image:title>EDUCATION - ENGAGEMENT RING TRENDS FOR 2025 - More than one stone</image:title>
      <image:caption>The trend of featuring multiple stones in an engagement ring is set to continue its rise in 2025. The ‘twice as nice’ and ‘three isn’t a crowd’ approach to diamonds allows for creative and unique designs. Rings with two or three stones can symbolise various meanings, such as the past, present, and future, or two individuals coming together as one. This trend offers endless possibilities for customisation, making each ring truly unique.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/944da776-706c-4f42-873a-b0f169355a4f/LOW-SET-GOLD-SOLITAIRE-CUSTOM.jpg</image:loc>
      <image:title>EDUCATION - ENGAGEMENT RING TRENDS FOR 2025 - Personalisation and customisation</image:title>
      <image:caption>Personalisation continues to be a key trend in engagement rings. Couples are increasingly looking for ways to make their rings unique and meaningful. Whether it’s through custom engravings, incorporating birthstones, or using heirloom stones or metals, the desire for personalised pieces that are one-of-a-kind is stronger than ever.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/december-birthstones</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-16</lastmod>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/november-birthstones</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-16</lastmod>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/personalised-engagement-rings</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/944da776-706c-4f42-873a-b0f169355a4f/GOLD-SOLITAIRE-RING-ENGRAVING</image:loc>
      <image:title>EDUCATION - UNIQUE PERSONALISATION IDEAS FOR ENGAGEMENT RINGS - Meaningful engravings</image:title>
      <image:caption>Engraving is one of the most intimate ways to personalise an engagement ring. We can inscribe special dates, such as the day you met or your proposal date, in Roman numerals. Names, initials, or even a short, meaningful phrase can add a layer of sentimentality. We’ve even etched silhouettes of beloved pets!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/eda68ea7-46d2-4a74-8c40-03f1ee882e47/PLATINUM-AND-GOLD-OVAL-RING</image:loc>
      <image:title>EDUCATION - UNIQUE PERSONALISATION IDEAS FOR ENGAGEMENT RINGS - Hidden birthstones</image:title>
      <image:caption>Another special way to personalise your engagement ring is by incorporating hidden birthstones into the band. These can represent the birthstones of you and your partner, your children, or other significant family members. Hidden birthstones are a subtle yet meaningful addition that make your ring unique and personal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/0a5496f8-c91f-4603-b47e-28e474d31ab3/HEIRLOOM-GOLD-RING</image:loc>
      <image:title>EDUCATION - UNIQUE PERSONALISATION IDEAS FOR ENGAGEMENT RINGS - Heirloom stones and gold</image:title>
      <image:caption>Incorporating heirloom stones or gold into your engagement ring design adds a touch of history and family heritage. We specialise in recycling family gold and re-setting heirloom stones, ensuring these precious materials are given new life in a piece that will be treasured for generations to come. This not only adds sentimental value but also creates a direct connection between past, present, and future.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/aba89d25-d75a-40d7-b7bd-cd61d696698e/TRILOGY-RINGS</image:loc>
      <image:title>EDUCATION - UNIQUE PERSONALISATION IDEAS FOR ENGAGEMENT RINGS - Engagement rings handcrafted with care</image:title>
      <image:caption>Every engagement ring we create is handcrafted with meticulous attention to detail. We take pride in our ability to transform your ideas and stories into tangible, beautiful symbols of love. Our commitment to quality and personalisation ensures that each piece we create is not only beautiful but also a meaningful keepsake to be treasured for generations.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/custom-jewellery-christmas-gifts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/b6114fc0-5f96-4a4f-a07f-e59f4f963cee/GOLD-EARRINGS.jpg</image:loc>
      <image:title>EDUCATION - THE BEST CUSTOM JEWELLERY GIFTS FOR CHRISTMAS - Earrings</image:title>
      <image:caption>Earrings make for a thoughtful Christmas gift, offering a range of styles to suit every personality. From classic diamond studs to bold statement emerald drops that add a splash of colour, there's a design for everyone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/5d43c7e9-f594-4cec-9e8e-2d59b6f71164/PLATINUM-NECKLACE.jpg</image:loc>
      <image:title>EDUCATION - THE BEST CUSTOM JEWELLERY GIFTS FOR CHRISTMAS - Necklaces</image:title>
      <image:caption>Necklaces are a versatile and sentimental Christmas gift. Gold initial necklaces are a thoughtful way to celebrate a loved one. Diamond pendant necklaces and birthstone necklaces offer a unique and meaningful way to commemorate special moments and milestones. Additionally, gold and platinum chains serve as timeless staples that can be worn alone or layered for a more contemporary look.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/93492e1e-d412-438f-a359-5775748a7302/BIRTHSTONE-BRACELET</image:loc>
      <image:title>EDUCATION - THE BEST CUSTOM JEWELLERY GIFTS FOR CHRISTMAS - Bracelets and bangles</image:title>
      <image:caption>We love when a client comes to us with a unique idea, like this bracelet featuring the family's birthstones - it would make the perfect Christmas gift for a special loved one. Chain bracelets, whether delicate or bold, can be customised to reflect individual style. Tennis bracelets, adorned with a continuous line of diamonds, can be both subtle and striking, depending on the desired size.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/d856f877-c1cc-43b8-9773-0aa0ccde4f0d/HEART-SHAPE-DIAMOND-RING.jpg</image:loc>
      <image:title>EDUCATION - THE BEST CUSTOM JEWELLERY GIFTS FOR CHRISTMAS - Bespoke rings</image:title>
      <image:caption>We frequently craft bespoke rings as thoughtful Christmas gifts that go beyond just engagements. Our unique creations include delicate bands with heart-shaped diamonds and meaningful birthstones, making each ring a personal keepsake that celebrates special moments. Each bespoke piece is carefully designed and handmade in our London studio.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/engagement-ring-anatomy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/12568e17-7990-436e-9c87-9fa9916b2bfc/RING-ANATOMY</image:loc>
      <image:title>EDUCATION - THE ANATOMY OF AN ENGAGEMENT RING - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/sustainable-antique-diamonds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/e1b92c04-67e5-497e-9581-9370bb857e06/ART-DECO-RING.png</image:loc>
      <image:title>EDUCATION - THE ENVIRONMENTAL BENEFITS OF CHOOSING ANTIQUE DIAMONDS - The unique appeal of antique diamonds</image:title>
      <image:caption>Antique diamonds are often loved for their unique cuts and craftsmanship. Diamonds cut in the past, such as Old Mine Cuts and Old European Cuts, reflect the artistry and techniques of their time. These cuts offer a distinctive sparkle and charm that is often absent in modern diamonds. By choosing an antique diamond, you are not only making an environmentally conscious choice but also acquiring a piece of history. Antique diamonds are typically set in vintage or heirloom jewellery, making each piece unique. Whether it's a Victorian-era engagement ring or an Art Deco necklace, antique diamond jewellery offers individuality that is hard to find in contemporary designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/d253819d-6465-45ea-a086-1f6f2aee09e7/OLD-EURO-CUT.png</image:loc>
      <image:title>EDUCATION - THE ENVIRONMENTAL BENEFITS OF CHOOSING ANTIQUE DIAMONDS</image:title>
      <image:caption>Choosing antique diamonds is a meaningful way to contribute to environmental sustainability. The reduced environmental impact, preservation of natural resources, and ethical advantages make antique diamonds a compelling choice for eco-conscious consumers.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/emerald-diamonds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/25e117db-34b6-4cce-b70c-c6664fd5034c/LARGE-EMERALD-DIAMOND-RING</image:loc>
      <image:title>EDUCATION - EVERYTHING YOU NEED TO KNOW ABOUT EMERALD CUT DIAMONDS - What is an emerald cut diamond?</image:title>
      <image:caption>An emerald diamond is a type of diamond cut known for its rectangular shape with cut corners, creating a unique step-cut faceting style. Unlike brilliant cuts that focus on sparkle, emerald cuts emphasise clarity and the diamond's pure beauty through long, linear facets that create a hall-of-mirrors effect. This results in a beautiful interplay of light and dark planes, highlighting the diamond's clarity and colour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/b64ba106-07e1-4288-8731-bd4d211ee62d/LARGE-EMERALD-TRILOGY.png</image:loc>
      <image:title>EDUCATION - EVERYTHING YOU NEED TO KNOW ABOUT EMERALD CUT DIAMONDS - History of emerald diamonds</image:title>
      <image:caption>The emerald cut originated in the 1500s, initially used for emerald gemstones, hence the name. Jewellers found that this type of cut reduced pressure during the cutting process, preventing chips and improving the emerald’s durability. The cut was later adapted for diamonds and became particularly popular during the Art Deco era of the 1920s and 1930s, a period known for its emphasis on geometric forms and clean lines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/d7d3786f-149b-4b6e-8d02-2fde26855e7a/EAST-WEST-EMERALD-DIAMOND</image:loc>
      <image:title>EDUCATION - EVERYTHING YOU NEED TO KNOW ABOUT EMERALD CUT DIAMONDS - Emerald diamonds in engagement rings</image:title>
      <image:caption>Emerald diamonds make a striking choice for engagement rings, offering a blend of elegance and modernity. Their elongated shape can make fingers appear longer and more slender, and their unique cut highlights the diamond's clarity and colour. Pairing an emerald diamond with side stones, such as baguettes or smaller emerald cuts, can enhance the ring's overall appeal and create a truly eye-catching piece.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/ff40484d-2633-4249-af30-5b240a0afcae/ART-DECO-EMERALD-DIAMOND-RING</image:loc>
      <image:title>EDUCATION - EVERYTHING YOU NEED TO KNOW ABOUT EMERALD CUT DIAMONDS - Emerald cut diamonds in Art Deco design</image:title>
      <image:caption>Emerald diamonds are synonymous with Art Deco design, a style that emerged in the 1920s and emphasised geometric shapes, symmetry, and bold contrasts. Jewellery from this era often features emerald diamonds set in platinum, with intricate detailing and an overall emphasis on linear forms. Today, Art Deco-inspired pieces remain popular for their vintage charm.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/october-birthstones</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/1727726811802-2CCLZBH65UGVM5IQOZH9/OPAL-TRILOGY-RING.jpg</image:loc>
      <image:title>EDUCATION - THE BIRTHSTONES OF OCTOBER: OPAL AND TOURMALINE - What is an opal?</image:title>
      <image:caption>Opal is a mineraloid known for its unique play-of-colour. Unlike other gemstones, opal displays a rainbow-like iridescence that changes with the angle of light. This phenomenon, called ‘opalescence’, is caused by the diffraction of light within the stone's microstructure.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/1710333652584-1AER74F3OW9P1ZXJYXTT/Tourmaline.jpeg</image:loc>
      <image:title>EDUCATION - THE BIRTHSTONES OF OCTOBER: OPAL AND TOURMALINE - What is tourmaline?</image:title>
      <image:caption>Tourmaline is a crystalline boron silicate mineral compounded with various elements such as aluminium, iron, magnesium, sodium, lithium, or potassium. This diverse composition results in tourmaline's wide range of colours and makes it a highly sought-after gemstone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/9e9b8854-a79a-4417-8bed-f27a6d930140/OPAL-TRILOGY.jpg</image:loc>
      <image:title>EDUCATION - THE BIRTHSTONES OF OCTOBER: OPAL AND TOURMALINE - Opals and tourmaline in jewellery design</image:title>
      <image:caption>Both opals and tourmaline are popular choices for jewellery due to their striking appearance and range of colours. Opals are often set in rings, earrings, and pendants, making use of their play-of-colour to create eye-catching pieces. Tourmaline's durability and colour variety make it ideal for all types of jewellery, from statement rings to delicate necklaces.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/gemstone-engagement-rings</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/b1ce01fa-8cfc-413c-ac9f-6d590efcad29/FISHTAIL-SAPPHIRE-2.jpg</image:loc>
      <image:title>EDUCATION - UNIQUE ALTERNATIVES TO DIAMOND ENGAGEMENT RINGS - Sapphire engagement rings</image:title>
      <image:caption>Sapphires are a popular choice for those looking for a unique engagement ring. Known for their deep blue hue, sapphires symbolise wisdom, nobility, and fidelity. However, sapphires come in a variety of colours, including pink, yellow, green, and even white, offering a range of options for a unique engagement ring. Their durability, second only to diamonds, makes them an excellent choice for an engagement ring that will last a lifetime.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/f60e7013-9634-4823-9699-bb4fdce2483b/EMERALD-AND-TRILLIANTS-2.jpg</image:loc>
      <image:title>EDUCATION - UNIQUE ALTERNATIVES TO DIAMOND ENGAGEMENT RINGS - Emerald engagement rings</image:title>
      <image:caption>Emeralds are another popular alternative to diamonds. Their rich green colour has been treasured throughout history by various cultures and are perfect for those who want a ring that stands out. Additionally, their geometric facets and vibrant hue make them ideal for Art Deco ring designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/3fd83533-9e49-42eb-a192-468e76e00fd2/FLOWER-RING.jpg</image:loc>
      <image:title>EDUCATION - UNIQUE ALTERNATIVES TO DIAMOND ENGAGEMENT RINGS - Mixed gemstone engagement rings</image:title>
      <image:caption>For a truly unique and colourful option, consider a mixed gemstone engagement ring. These rings can feature a combination of gemstones, such as sapphires, emeralds and rubies, creating a vibrant and personalised piece. Mixed gemstone rings can be designed to reflect the wearer’s personality, favourite colours, or even birthstones, making them a deeply meaningful choice.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/9f903125-1837-4fff-a58e-2eb5acf9c204/OPAL-TRILOGY-RING.jpg</image:loc>
      <image:title>EDUCATION - UNIQUE ALTERNATIVES TO DIAMOND ENGAGEMENT RINGS - Additional gemstone options</image:title>
      <image:caption>Beyond sapphires, emeralds, and rubies, there are many other gemstones to consider for a unique engagement ring: Aquamarine: Known for its light blue colour, aquamarine symbolises tranquility and clarity. Amethyst: This purple gemstone is associated with peace, stability, and strength. Opal: Opals offer a unique play of colours and are perfect for those who want a one-of-a-kind ring.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/halo-vs-no-halo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/263032ab-3233-41c4-8b6f-61fb62b2bcf5/YELLOW-SAPPHIRE.jpg</image:loc>
      <image:title>EDUCATION - HALO VS. NO HALO: THE SPARKLY SHOWDOWN - What is a halo engagement ring?</image:title>
      <image:caption>A halo engagement ring features a central diamond or gemstone encircled by a ring (or ‘halo’) of smaller diamonds or gemstones. This design is known for its dazzling brilliance and the way it can make the centre stone appear larger and more radiant.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/7163d683-445b-4143-a325-cd9c4801b0b2/PEAR-DIAMOND-HALO.png</image:loc>
      <image:title>EDUCATION - HALO VS. NO HALO: THE SPARKLY SHOWDOWN - Classic halo engagement ring</image:title>
      <image:caption>The classic halo engagement ring features a single row of small diamonds or gemstones encircling the centre stone, enhancing its brilliance and creating the illusion of a larger size. The halo design not only adds sparkle but it can also provide a vintage touch to the ring. Classic halo rings are versatile and can be customised with different shapes and types of centre stones, making them a popular choice for those who want a timeless look.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/9195cf12-bf97-477a-867c-67e68c0f2f2f/DOUBLE-HALO.jpg</image:loc>
      <image:title>EDUCATION - HALO VS. NO HALO: THE SPARKLY SHOWDOWN - Double halo engagement ring</image:title>
      <image:caption>For those seeking extra sparkle and a bolder statement, the double halo engagement ring is an excellent choice. This design features two concentric circles of smaller diamonds or gemstones around the centre stone, significantly increasing the ring's size.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/8ea3d220-f436-4dd1-9b7d-043aeb37d01a/HIDDEN-HALO-OVAL.jpg</image:loc>
      <image:title>EDUCATION - HALO VS. NO HALO: THE SPARKLY SHOWDOWN - Hidden halo engagement ring</image:title>
      <image:caption>A hidden halo ring is a modern twist on the traditional halo setting. In this design, a row of small diamonds or gemstones is set beneath the centre stone, visible only from the side view. This subtle detail adds an unexpected sparkle and enhances the overall brilliance of the ring without overwhelming the centre stone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/f9900710-81c2-4c88-9314-68dc7bb80c23/LARGE-CUSHION.jpg</image:loc>
      <image:title>EDUCATION - HALO VS. NO HALO: THE SPARKLY SHOWDOWN - No halo engagement ring</image:title>
      <image:caption>A no halo engagement ring focuses solely on the centre stone, often with a solitaire setting or a more minimalistic design. This style emphasises simplicity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/e5c3a47e-46cf-4028-a47e-79a4486640ff/OVAL-AND-HALO-RING.jpg</image:loc>
      <image:title>EDUCATION - HALO VS. NO HALO: THE SPARKLY SHOWDOWN - Should you choose a halo engagement ring or not?</image:title>
      <image:caption>Choosing between a halo and a no halo engagement ring ultimately comes down to personal preference and lifestyle. Here are some considerations when making your decision: What’s your style? If you love statement pieces, a halo ring might be your perfect match. If you prefer classic and simple designs, a no halo ring could be the way to go. Do you want a larger-looking stone? If maximising the perceived size of the centre stone is important, a halo setting can achieve that effect.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/coloured-diamonds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/83c9c6bf-c47b-4783-8c4d-ff7fb99169fe/YELLOW-DIAMOND</image:loc>
      <image:title>EDUCATION - EXPLORING THE WORLD OF COLOURED DIAMONDS - The spectrum of diamond colours</image:title>
      <image:caption>Diamonds are renowned for their brilliant, colourless clarity, but they actually come in a wide range of hues. The primary colours found in diamonds include: Yellow Pink Blue Green Orange Red Purple Brown Each of these colours can vary in intensity, ranging from faint to vivid.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/8b67bf0a-5cae-4c30-b0fc-89a5849d138c/YELLOW-RADIANT-CUT-DIAMOND</image:loc>
      <image:title>EDUCATION - EXPLORING THE WORLD OF COLOURED DIAMONDS - What makes a coloured diamond special?</image:title>
      <image:caption>Coloured diamonds are exceptional due to their rarity and the unique beauty they offer. Unlike colourless diamonds, which are valued for their lack of colour, coloured diamonds are prized for the richness and intensity of their hues. The most vivid and intense coloured diamonds are extremely rare and highly sought after. Understanding the Four Cs is essential when evaluating any diamond, and this holds true for coloured diamonds as well. However, for coloured diamonds, the 'colour' aspect takes on a different dimension, focusing on the depth and saturation of the hue rather than the absence of colour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/cb0205dc-4bfd-4735-b523-5699774996ef/PINK-PEAR-DIAMOND</image:loc>
      <image:title>EDUCATION - EXPLORING THE WORLD OF COLOURED DIAMONDS - The impact of colour on diamond pricing</image:title>
      <image:caption>The colour of a diamond significantly influences its price. While colourless diamonds are valued for their purity, coloured diamonds are prized for the richness and intensity of their colours. The more intense and rare the colour, the higher the price. For instance, a fancy vivid pink or blue diamond can be exponentially more expensive than a similarly sized colourless diamond.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/lab-and-natural-diamonds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/61059651-6449-48fa-b288-990add1a04f7/PRINCESS-CUT-DIAMOND</image:loc>
      <image:title>EDUCATION - LAB GROWN DIAMONDS VS. NATURAL DIAMONDS - Chemical composition of diamonds</image:title>
      <image:caption>At their core, both lab grown diamonds and natural diamonds are composed of pure carbon atoms arranged in a crystal lattice structure. This fundamental similarity is why the two types of diamonds share the same dazzling brilliance and hardness.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/c1756639-9817-4aae-b635-657b9473eab2/RADIANT-DIAMOND</image:loc>
      <image:title>EDUCATION - LAB GROWN DIAMONDS VS. NATURAL DIAMONDS - Choosing the right diamond</image:title>
      <image:caption>We understand that choosing between a lab grown and a natural diamond can be a nuanced decision. To help guide you through this process, we offer personalised consultations where you can view a curated selection of both lab grown and natural diamonds side-by-side. This hands-on experience allows you to compare their qualities directly and receive expert advice tailored to your preferences and needs. We will assist you in finding the perfect diamond that aligns with your values, budget, and style.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/september-birthstone-sapphire</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/4acd8bb6-4b51-47cb-b194-3f78cadf0063/SAPPHIRE-VINTAGE-RING</image:loc>
      <image:title>EDUCATION - THE BIRTHSTONE OF SEPTEMBER: SAPPHIRE - What is a sapphire?</image:title>
      <image:caption>Sapphires are precious gemstones belonging to the corundum mineral family, like rubies. Known for their incredible hardness, second only to diamonds, sapphires are prized for their durability and brilliance. The name ‘sapphire’ is derived from the Greek word ‘sappheiros’, which means blue, though sapphires can be found in a variety of colours.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/b1ce01fa-8cfc-413c-ac9f-6d590efcad29/FISHTAIL-SAPPHIRE</image:loc>
      <image:title>EDUCATION - THE BIRTHSTONE OF SEPTEMBER: SAPPHIRE - Where are sapphires found?</image:title>
      <image:caption>Sapphires are mined in various locations around the world, each offering distinct characteristics and qualities. The most famous sapphire deposits are found in Sri Lanka, known for producing vibrant blue sapphires. Other significant sources include Myanmar (Burma), Madagascar, Thailand, and Australia. Each region contributes unique features to the sapphires they produce, whether it's the velvety blue hues of Burmese sapphires or the striking colour zoning found in Australian sapphires.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/263032ab-3233-41c4-8b6f-61fb62b2bcf5/YELLOW-SAPPHIRE-RING</image:loc>
      <image:title>EDUCATION - THE BIRTHSTONE OF SEPTEMBER: SAPPHIRE - Colours of sapphires</image:title>
      <image:caption>History of amethyst In ancient times, amethyst was believed to possess protective qualities, warding off intoxication and promoting clarity of mind. This belief led to its association with sobriety and wisdom, making it a symbol of royalty and nobility. Its name, ‘amethyst’, is derived from the Greek word ‘amethystos’, meaning ‘not intoxicated’. According to Greek mythology, the gemstone was created when the goddess Diana turned a young maiden named Amethyst into quartz to protect her from the advances of Bacchus, the god of wine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/23fc9541-1764-4cd7-a539-242b9606427a/SAPPHIRE-DIAMOND-EARRINGS</image:loc>
      <image:title>EDUCATION - THE BIRTHSTONE OF SEPTEMBER: SAPPHIRE - Sapphires in jewellery design</image:title>
      <image:caption>In the world of jewellery design, sapphires are celebrated for their versatility and striking appearance. We take pride in sourcing the finest sapphires and creating unique, handcrafted pieces that showcase their natural beauty. From classic solitaire rings to intricate pendants and earrings, sapphires can be incorporated into a variety of designs.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/lab-grown-diamond-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/1450998e-2485-4b11-95e1-a9e1700334b2/OVAL-LAB-DIAMOND</image:loc>
      <image:title>EDUCATION - WHAT IS A LAB GROWN DIAMOND? A COMPREHENSIVE GUIDE - Creation of lab grown diamonds</image:title>
      <image:caption>Lab grown diamonds, also known as synthetic or cultured diamonds, are real diamonds created in a controlled environment rather than being mined from the Earth. They have the same physical, chemical, and optical properties as natural diamonds. The primary difference lies in their origin.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/cfaaf86f-e240-4f57-9253-7be776a2bb4e/CUSHION-LAB-DIAMOND</image:loc>
      <image:title>EDUCATION - WHAT IS A LAB GROWN DIAMOND? A COMPREHENSIVE GUIDE - The future of lab diamonds</image:title>
      <image:caption>The lab grown diamond industry is rapidly evolving, with continuous advancements in technology and growing consumer acceptance. As more people become aware of the benefits and ethical considerations associated with lab grown diamonds, their popularity is likely to increase. The industry’s commitment to sustainability, combined with the high quality and affordability of lab grown diamonds, positions them as a significant player in the future of the diamond market.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/pear-diamonds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/d660dad9-261d-4e23-8447-8bad183c28fa/Pink-pear-diamond</image:loc>
      <image:title>EDUCATION - EVERYTHING YOU NEED TO KNOW ABOUT PEAR-SHAPED DIAMONDS - What is a pear-shaped diamond?</image:title>
      <image:caption>A pear cut diamond is a hybrid shape that combines the best features of both the round brilliant and marquise cuts. It features a rounded end on one side and a pointed tip on the other, resembling a teardrop or pear. This cut typically has 56 to 58 facets, which help maximise the diamond's brilliance and fire. The pear shape is versatile and can be worn with the point facing up or down, depending on personal preference and the design of the jewellery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/56ba8958-fc47-49e1-82a8-6e85272f2305/ROSE-GOLD-PEAR-RING</image:loc>
      <image:title>EDUCATION - EVERYTHING YOU NEED TO KNOW ABOUT PEAR-SHAPED DIAMONDS - History of pear-shaped diamonds</image:title>
      <image:caption>The pear cut diamond has a history dating back to the 15th century. It was first created by Flemish diamond polisher Lodewyk van Bercken in 1458, who also invented the diamond polishing wheel. This innovation allowed for the precise cutting and faceting that gave birth to the pear shape.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/8fcf3a1b-e3a8-41b3-a0e0-83433e700f69/PEAR-SHAPE-RING</image:loc>
      <image:title>EDUCATION - EVERYTHING YOU NEED TO KNOW ABOUT PEAR-SHAPED DIAMONDS - How to choose a pear cut diamond</image:title>
      <image:caption>When selecting a pear cut diamond, there are several factors to consider to ensure you get the best quality…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/46321500-671b-42cb-bf26-9d47293953b2/PEAR-DIAMOND-HALO-RING</image:loc>
      <image:title>EDUCATION - EVERYTHING YOU NEED TO KNOW ABOUT PEAR-SHAPED DIAMONDS - Pear-shaped diamonds in engagement rings</image:title>
      <image:caption>Pear-cut diamonds are a popular choice for engagement rings due to their unique shape and versatility, whether in a classic solitaire, a vintage-inspired setting, or a modern halo design. Celebrities like Elizabeth Taylor, Victoria Beckham, and most recently, Adele, have chosen pear cut diamonds for their engagement rings.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/august-birthstone-peridot</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/394f1e85-60b4-4558-9333-df321f2cbec5/FLOWER-RING.jpg</image:loc>
      <image:title>EDUCATION - THE BIRTHSTONE OF AUGUST: PERIDOT - What is a peridot?</image:title>
      <image:caption>Peridot is a unique gemstone known for its distinct green colour, which ranges from a light yellowish-green to a deep olive green. Unlike many other gemstones, peridot's colour comes from the mineral composition itself rather than impurities, which means it consistently displays a beautiful green hue. Peridot is a variety of the mineral olivine and is one of the few gemstones that occur in only one colour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/9c33c699-5532-41e4-9d5d-cd63112de3e9/gold-peridot-ring.png</image:loc>
      <image:title>EDUCATION - THE BIRTHSTONE OF AUGUST: PERIDOT - Why are peridots relatively unknown compared to other gemstones?</image:title>
      <image:caption>Despite its beauty, peridot remains relatively unknown compared to more popular gemstones like pearls and aquamarine. Historically, peridot has often been overshadowed by these more traditionally favoured gems. Peridot's relative softness compared to harder gemstones like diamonds means it’s more susceptible to scratching, which makes it less popular for use in jewellery pieces worn everyday.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/radiant-diamonds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/9218bc1e-47b9-45cb-b637-c7bc663e8ed9/radiant-diamond</image:loc>
      <image:title>EDUCATION - EVERYTHING YOU NEED TO KNOW ABOUT RADIANT CUT DIAMONDS - History of radiant cut diamonds</image:title>
      <image:caption>The radiant cut diamond was introduced in 1977 by master diamond cutter Henry Grossbard. He sought to create a diamond that combined the elegant, rectangular shape of the emerald cut with the brilliance and fire of the round brilliant cut. The result was the radiant cut, a hybrid design that quickly gained popularity for its unique sparkle and versatility.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/a549247f-cb82-4d56-b141-ca2350c0d064/radiant-cut-diamond-engagement-ring</image:loc>
      <image:title>EDUCATION - EVERYTHING YOU NEED TO KNOW ABOUT RADIANT CUT DIAMONDS - What makes radiant diamonds unique?</image:title>
      <image:caption>Radiant diamonds are a true blend of tradition and innovation…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/89e20ed0-8c47-4cad-8f25-3dcfb503ed6e/yellow-radiant-cut-diamond</image:loc>
      <image:title>EDUCATION - EVERYTHING YOU NEED TO KNOW ABOUT RADIANT CUT DIAMONDS - 1. Unique shape</image:title>
      <image:caption>History of amethyst In ancient times, amethyst was believed to possess protective qualities, warding off intoxication and promoting clarity of mind. This belief led to its association with sobriety and wisdom, making it a symbol of royalty and nobility. Its name, ‘amethyst’, is derived from the Greek word ‘amethystos’, meaning ‘not intoxicated’. According to Greek mythology, the gemstone was created when the goddess Diana turned a young maiden named Amethyst into quartz to protect her from the advances of Bacchus, the god of wine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/c1756639-9817-4aae-b635-657b9473eab2/radiant-diamond</image:loc>
      <image:title>EDUCATION - EVERYTHING YOU NEED TO KNOW ABOUT RADIANT CUT DIAMONDS - 2. Cropped corners</image:title>
      <image:caption>One of the standout features of radiant diamonds is their cropped corners. Unlike other rectangular or square cuts, the cropped corners add to the visual appeal and contribute to the diamond's durability. By minimising the sharp edges that are prone to chipping, the cropped design ensures the diamond can withstand the rigors of everyday wear, making it an ideal choice for engagement rings, especially for those who are active.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/cc0f682e-befd-4c8a-8f12-473633262917/radiant-solitaire-ring</image:loc>
      <image:title>EDUCATION - EVERYTHING YOU NEED TO KNOW ABOUT RADIANT CUT DIAMONDS - 3. Ideal ratios</image:title>
      <image:caption>The proportion of a radiant cut diamond plays a crucial role in its overall appearance. The ideal length-to-width ratio for a radiant cut diamond is between 1.10 and 1.25. This ratio ensures a balanced rectangular shape that avoids being too square or elongated.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/cbbdc8a0-5a2e-40c1-9187-c10cab75a3fd/radiant-hidden-halo-ring</image:loc>
      <image:title>EDUCATION - EVERYTHING YOU NEED TO KNOW ABOUT RADIANT CUT DIAMONDS - 4. Brilliant facets</image:title>
      <image:caption>Radiant cut diamonds have an impressive 70 facets - more than the traditional round brilliant cut. These additional facets enhance the diamond's brilliance and fire, creating a mesmerising sparkle. The radiant diamond's ability to reflect light from every angle makes it a brilliant choice for those who want maximum sparkle and shine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/a3e9f7d9-9dce-45a8-b9b9-51566624efb2/Yellow-radiant-diamond-ring</image:loc>
      <image:title>EDUCATION - EVERYTHING YOU NEED TO KNOW ABOUT RADIANT CUT DIAMONDS - Why choose a radiant diamond?</image:title>
      <image:caption>Radiant diamonds are more than just a pretty face; they offer a blend of beauty, durability, and versatility. Our family's long-standing expertise in diamonds allows us to appreciate the nuances of each cut, and we believe the radiant diamond represents a perfect blend of tradition and modernity. With its unique shape, durable design, ideal proportions, and unmatched brilliance, the radiant cut diamond is a true testament to the art of diamond cutting.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/july-birthstone-ruby</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/574cc500-a32a-43dd-845d-56044fada0e0/ruby-earrings</image:loc>
      <image:title>EDUCATION - THE BIRTHSTONE OF JULY: RUBY - What is a ruby?</image:title>
      <image:caption>Known for its intense red hues, ranging from deep crimson to purplish-red, rubies derive their colour from traces of chromium in their mineral composition. This precious gemstone belongs to the corundum family, prized not only for its rarity and durability - second only to diamonds - but also for its exceptional brilliance when expertly cut and polished.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/bespoke-engagement-ring</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/f34610a4-be4b-4d36-a881-1197ce21e426/Client-consultation</image:loc>
      <image:title>EDUCATION - OUR BESPOKE ENGAGEMENT RING PROCESS: CLIENT CASE STUDY - Step 1: Initial consultation</image:title>
      <image:caption>Our client’s journey began with an initial consultation in our Hatton Garden studio. During this meeting, they shared their vision: a classic three stone engagement ring with a large centre diamond. Together, we discussed their ideas, budget, and personal style, refining the design concept to perfectly capture their vision.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/339a314f-7c00-46a4-82ae-d9b35abe667f/Ring-sketches</image:loc>
      <image:title>EDUCATION - OUR BESPOKE ENGAGEMENT RING PROCESS: CLIENT CASE STUDY - Step 2: Concepting</image:title>
      <image:caption>Following the consultation, we created several visual concepts. Our client was particularly drawn to a design featuring a central antique diamond surrounded by geometric shapes. Once they approved the concept, we moved to the next exciting step: sourcing the perfect stones.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/6826b1be-2e6a-46d1-ad5e-9943aafb4ade/Asscher-cut-diamonds</image:loc>
      <image:title>EDUCATION - OUR BESPOKE ENGAGEMENT RING PROCESS: CLIENT CASE STUDY - Step 3: Sourcing</image:title>
      <image:caption>Leveraging our 60 years of experience, we sourced an excellent antique diamond for our client’s ring. Our diamond expert, ensured the diamond met our high standards of quality and sustainability. Our client was thrilled with the stone’s brilliance and vintage charm, perfectly aligning with their Art Deco inspiration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/3853d86d-c64d-407c-bd4b-9d347b6b76c9/Process-pics</image:loc>
      <image:title>EDUCATION - OUR BESPOKE ENGAGEMENT RING PROCESS: CLIENT CASE STUDY - Step 4: Creation</image:title>
      <image:caption>With the design and stone finalised, our master goldsmiths began crafting the ring. Each step, from setting the diamond to adding intricate personalisation, was executed with precision and care. Our client received regular updates and photos, witnessing their dream engagement ring come to life.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/50f1f451-09f0-45ed-af98-650a38311591/Antique-diamond-trilogy-ring</image:loc>
      <image:title>EDUCATION - OUR BESPOKE ENGAGEMENT RING PROCESS: CLIENT CASE STUDY - Final reveal</image:title>
      <image:caption>After meticulous quality checks, our client’s bespoke engagement ring was ready. The final piece was a beautiful blend of old-world charm and modern durability, capturing the essence of Art Deco design. Our client was delighted with the result, and it will be treasured for generations to come.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/art-deco-rings</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/09df7070-41ba-4b2e-8233-84795a75bd74/Art-Deco-Emerald-Bezel-Ring</image:loc>
      <image:title>EDUCATION - THE RESURGENCE OF MODERN ART DECO ENGAGEMENT RINGS - Craftsmanship and innovation</image:title>
      <image:caption>Art Deco, with its bold geometric shapes and rich colours symbolises an era of glamour and sophistication. We believe in marrying these classic elements with contemporary aesthetics and advanced craftsmanship techniques. The result? Engagement rings that are both one-of-a-kind and robust, blending the timeless design of a bygone era with the durability and innovation of modern design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/a11c7223-caa2-4977-9fa7-248c2a74f087/DIAMOND-OCTAGON.jpg</image:loc>
      <image:title>EDUCATION - THE RESURGENCE OF MODERN ART DECO ENGAGEMENT RINGS - Features of Art Deco jewellery design</image:title>
      <image:caption>Art Deco jewellery design refers to a distinctive style that emerged in the 1920s and 1930s. This style was influenced by the modernist movements of the time, as well as the industrial age, which brought new materials and techniques to the forefront of design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/b46aaa72-de38-4288-8d7d-cf46ed6cfd39/EMERALD-AND-TRILLIANTS.jpg</image:loc>
      <image:title>EDUCATION - THE RESURGENCE OF MODERN ART DECO ENGAGEMENT RINGS - Custom Art Deco creations</image:title>
      <image:caption>At the heart of our work is the belief that every story and proposal is unique, and so should be the ring that symbolises it. Our bespoke design process allows couples to be involved in every step of the creation of their engagement ring. Whether you are inspired by the architectural grandeur of the 1920s or seek to incorporate personal elements into your ring, we work closely with you to transform your vision into a reality. One of the key elements that set our Art Deco style engagement rings apart is the emphasis on geometric precision and intricate detailing. From the iconic sunburst patterns and symmetrical layouts to the use of vibrant coloured gemstones set against white diamonds, every aspect of our designs pays homage to the original Art Deco movement while incorporating modern techniques to enhance durability and comfort.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/09937e39-a51c-4bce-817c-0fdf2855b04a/old-european-diamond-ring</image:loc>
      <image:title>EDUCATION - THE RESURGENCE OF MODERN ART DECO ENGAGEMENT RINGS - Stone sourcing</image:title>
      <image:caption>We carefully select the finest diamonds and gemstones, handpicking each stone for its exceptional quality to ensure every engagement ring we create is filled with a brilliance that will captivate for generations. For those seeking a truly authentic Art Deco-inspired ring, we can source antique diamonds, leveraging our 60 years of experience working with these precious stones. Our goldsmiths, with their unmatched skill and attention to detail, bring our designs to life, perfectly blending old-world charm with contemporary innovation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/7d6452fd-a84d-4287-89b0-a7cb85e7a95a/DIAMOND-OCTAGON-3.jpg</image:loc>
      <image:title>EDUCATION - THE RESURGENCE OF MODERN ART DECO ENGAGEMENT RINGS - The future of Art Deco jewellery</image:title>
      <image:caption>As we look to the future, we remain committed to honouring the legacy of Art Deco design while embracing the innovations of modern jewellery making. Our goal is to continue creating engagement rings that are as distinctive as the stories they represent. In a world where trends come and go, the timeless style of Art Deco stands, offering a perfect blend of tradition and modernity.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/june-birthstone-pearl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/cce651ad-e5f7-41d0-9c29-a029493eb6e5/BLACK-PEARLS.jpg</image:loc>
      <image:title>EDUCATION - THE BIRTHSTONE OF JUNE: PEARL - What is a pearl?</image:title>
      <image:caption>A pearl is a hard, rounded object produced by certain molluscs, primarily oysters, as a defence mechanism against a potentially harmful irritant, such as a parasite or a foreign particle.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/may-birthstone-emerald</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/2abf2547-9ae8-4209-9a0b-6cac0c2f8008/VINTAGE-EMERALD-2.jpg</image:loc>
      <image:title>EDUCATION - THE BIRTHSTONE OF MAY: EMERALD - What is an emerald?</image:title>
      <image:caption>Emeralds, belonging to the beryl family alongside esteemed gemstones like aquamarine, stand out for their distinctive green colouration, spanning from grassy tones to deep hues reminiscent of dense forests. Explore the rich history and origins of emeralds in our expert’s comprehensive guide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/de30f36b-5415-4cc9-8358-66babaa3d988/Loose-emeralds</image:loc>
      <image:title>EDUCATION - THE BIRTHSTONE OF MAY: EMERALD - Columbian emeralds</image:title>
      <image:caption>Among the most coveted varieties of emeralds are those from the mines of Colombia. Nestled within the Andes Mountains, Colombia's emerald mines have long been esteemed for producing some of the finest gemstones in the world. Admired for their exceptional colour saturation and inherent clarity, Colombian emeralds are some of the rarest and most expensive in the world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/4f38601f-e1a2-4b50-8166-7833a98987ec/EMERALD-OVAL-TRILOGY.jpg</image:loc>
      <image:title>EDUCATION - THE BIRTHSTONE OF MAY: EMERALD - Emeralds are not just for May birthdays…</image:title>
      <image:caption>History of amethyst In ancient times, amethyst was believed to possess protective qualities, warding off intoxication and promoting clarity of mind. This belief led to its association with sobriety and wisdom, making it a symbol of royalty and nobility. Its name, ‘amethyst’, is derived from the Greek word ‘amethystos’, meaning ‘not intoxicated’. According to Greek mythology, the gemstone was created when the goddess Diana turned a young maiden named Amethyst into quartz to protect her from the advances of Bacchus, the god of wine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/8dd4ee42-9f63-477f-8be0-71324b1e3843/Emerald-trilliant-ring</image:loc>
      <image:title>EDUCATION - THE BIRTHSTONE OF MAY: EMERALD - Emeralds in Art Deco jewellery design</image:title>
      <image:caption>Art Deco, with its emphasis on geometric shapes and bold, contrasting colours, provides the perfect backdrop for an emerald. Whether set against classic gold or complemented by intricate halo details, emerald jewellery is a classic choice.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/antique-diamonds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/27cf1aea-1df9-42a9-8d4b-9720fb30f45f/OLD-EUROPEAN-CUTS.jpg</image:loc>
      <image:title>EDUCATION - DECODING ANTIQUE DIAMONDS AND THEIR VALUE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/5a2ff763-335c-4f89-8938-3919a2a27b4a/OLD-EURO.jpg</image:loc>
      <image:title>EDUCATION - DECODING ANTIQUE DIAMONDS AND THEIR VALUE - Old European Cut</image:title>
      <image:caption>Developed in the late 19th century, the Old European Cut features a round shape with a smaller table, larger facets, and a high crown. This cut emphasises fire and brilliance, reflecting the technological advancements of the time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/a11c7223-caa2-4977-9fa7-248c2a74f087/DIAMOND-OCTAGON.jpg</image:loc>
      <image:title>EDUCATION - DECODING ANTIQUE DIAMONDS AND THEIR VALUE - With over six decades of experience in the diamond industry, we encounter misconceptions about antique diamonds frequently. Let's address two common ones…</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/natural-diamonds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/25e117db-34b6-4cce-b70c-c6664fd5034c/emerald-diamond-ring</image:loc>
      <image:title>EDUCATION - AN EXPERT’S GUIDE TO NATURAL DIAMONDS - Types of natural diamonds</image:title>
      <image:caption>Colourless diamonds, often referred to as white diamonds are highly coveted for their timeless appeal, particularly in engagement rings and fine jewellery. On the other hand, fancy coloured diamonds offer a fascinating spectrum of hues, ranging from delicate pastels to bold saturations. Coloured diamonds get their colour from trace elements or structural anomalies during their formation, resulting in various shades of pink, blue, yellow, and more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/15d9a693-6412-4607-93ba-398e09a4ff22/MULTIPLE-RINGS.jpg</image:loc>
      <image:title>EDUCATION - AN EXPERT’S GUIDE TO NATURAL DIAMONDS - Characteristics of natural diamonds</image:title>
      <image:caption>Natural diamonds undergo evaluation based on the 4Cs: cut, colour, clarity, and carat weight. These criteria serve as universal standards for assessing both the quality and value of diamonds. The higher a stone's score in each category, the greater its value.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/9ce998c9-0d7b-43e1-ae2b-b978f9e3721b/diamond-workshop</image:loc>
      <image:title>EDUCATION - AN EXPERT’S GUIDE TO NATURAL DIAMONDS - ‘Natural diamonds’ vs ‘mined diamonds’</image:title>
      <image:caption>History of amethyst In ancient times, amethyst was believed to possess protective qualities, warding off intoxication and promoting clarity of mind. This belief led to its association with sobriety and wisdom, making it a symbol of royalty and nobility. Its name, ‘amethyst’, is derived from the Greek word ‘amethystos’, meaning ‘not intoxicated’. According to Greek mythology, the gemstone was created when the goddess Diana turned a young maiden named Amethyst into quartz to protect her from the advances of Bacchus, the god of wine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/06269b3d-dc06-4827-b03f-6dfb39fd06cc/diamond-workshop</image:loc>
      <image:title>EDUCATION - AN EXPERT’S GUIDE TO NATURAL DIAMONDS - Purchasing an ethical diamond</image:title>
      <image:caption>Our diamonds adhere to the UN-mandated Kimberley Process, a globally recognised certification ensuring diamonds are sourced from legitimate origins. Additionally, all our stones above 0.30 carats are GIA certified, providing further assurance of quality and authenticity. With years of experience in the diamond trade, we meticulously select our suppliers to offer our customers the highest-quality diamonds available worldwide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/c342cbde-df10-407d-9ca2-cba66f47147e/old-euro-ring</image:loc>
      <image:title>EDUCATION - AN EXPERT’S GUIDE TO NATURAL DIAMONDS - Heirloom diamonds</image:title>
      <image:caption>Investing in a natural diamond now, particularly as the supply is expected to decline significantly in the next three decades, ensures you're investing in an asset that will appreciate in both sentimental and financial value. Natural diamonds maintain their worth over time, with heirloom diamonds often referred to as the pinnacle of sustainability as they are recycled and cherished across generations.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/april-birthstone-diamond</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/75d79222-0454-42e9-ac66-ec9a66d9fbc6/yellow-diamond</image:loc>
      <image:title>EDUCATION - THE BIRTHSTONE OF APRIL: DIAMOND - What is a diamond?</image:title>
      <image:caption>A diamond is a precious gemstone famous for its sparkle and durability. It's made entirely of carbon atoms arranged in a crystal pattern, which gives it the distinction of being the toughest natural material we know. Diamonds take shape deep within the Earth's mantle, where they form over countless years under intense heat and pressure. People treasure them for their rarity and beauty, often using them in jewellery like engagement rings, necklaces, and earrings. Diamonds represent purity, resilience, and love, making them a popular choice for marking important moments and occasions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/f038dcfe-754f-4bde-b959-bb9d5f285e75/radiant-diamond</image:loc>
      <image:title>EDUCATION - THE BIRTHSTONE OF APRIL: DIAMOND - Where are diamonds found?</image:title>
      <image:caption>Diamonds were initially mined in ancient India, with the Golconda region being the earliest known site dating back to at least the 4th century BC. Golconda produced famous diamonds like the Koh-i-Noor and the Hope Diamond. Despite India's historical significance, the global diamond trade shifted with discoveries in Brazil in the 18th century and South Africa in the 19th century. Today, diamonds are mined across the globe, each region contributing to the world's supply in its own way. South Africa has a storied history in diamond production, with kimberlite pipes and alluvial deposits. Botswana has some of the world's largest diamond mines, notably in Orapa and Jwaneng. Despite challenges, the Democratic Republic of the Congo (DRC) holds valuable alluvial diamond reserves. Angola stands out for its diamond mines, particularly in the Lunda Norte province, while Namibia specialises in marine diamond mining along its coastline. Russia plays a significant role in diamond production, with key mines like Mir and Udachnaya in the Sakha Republic (Yakutia). Diamond mines in Canada are primarily located in the Northwest Territories. Some of the diamond mines in this region include the very remote Diavik and Ekati mines. Australia, with its focus on kimberlite and lamproite deposits, housed the renowned Argyle mine until its recent closure in 2020. Other countries such as Brazil, Venezuela, and Zimbabwe also participate in the diamond trade, collectively meeting global demand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/8b1a7b39-7edb-4bc6-98b0-d5eaf78112af/large-emerald-diamond</image:loc>
      <image:title>EDUCATION - THE BIRTHSTONE OF APRIL: DIAMOND - History of diamonds</image:title>
      <image:caption>History of amethyst In ancient times, amethyst was believed to possess protective qualities, warding off intoxication and promoting clarity of mind. This belief led to its association with sobriety and wisdom, making it a symbol of royalty and nobility. Its name, ‘amethyst’, is derived from the Greek word ‘amethystos’, meaning ‘not intoxicated’. According to Greek mythology, the gemstone was created when the goddess Diana turned a young maiden named Amethyst into quartz to protect her from the advances of Bacchus, the god of wine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/c2e82464-ec22-48b1-9cbe-ae2046874934/radiant-diamond</image:loc>
      <image:title>EDUCATION - THE BIRTHSTONE OF APRIL: DIAMOND - Popular cuts and shapes of diamonds</image:title>
      <image:caption>Popular cuts and shapes of diamonds include the classic round brilliant, as well as fancy shapes like princess, emerald, and pear cuts, among others. Each cut has its unique appeal and can accentuate different aspects of the diamond's sparkle. With our six decades of experience in the industry, we have worked with every diamond shape possible and have created an ultimate guide to diamond shapes to educate you on your selection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/943f5af9-0f81-4a44-bef6-216129094838/yellow-diamond</image:loc>
      <image:title>EDUCATION - THE BIRTHSTONE OF APRIL: DIAMOND - Clarity and colour of diamonds</image:title>
      <image:caption>The value of a diamond is influenced by factors such as clarity, colour, cut, and carat weight. Diamonds with minimal inclusions and a colourless appearance are considered the most valuable. To help our clients make informed decisions, we’ve put together a comprehensive guide on the 4 C's of diamonds, covering each of these important factors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/d660dad9-261d-4e23-8447-8bad183c28fa/pink-pear-diamond</image:loc>
      <image:title>EDUCATION - THE BIRTHSTONE OF APRIL: DIAMOND - Fancy coloured diamonds</image:title>
      <image:caption>These diamonds display intense colours such as pink, yellow, green, or red due to the presence of trace elements or structural defects during their formation. Yellow and pink diamonds are among the most sought-after coloured diamonds. Yellow diamonds, often referred to as ‘canary diamonds’, have a warm, sunny hue that ranges from subtle lemon tones to deep, intense shades of gold. Pink diamonds are celebrated for their delicate and romantic blush, ranging from soft pastels to vivid, saturated pinks. The rarest colour of diamond is widely considered to be red. Red diamonds are incredibly rare, with only a handful known to exist worldwide. These diamonds get their unique colour from rare occurrences of crystal lattice defects during their formation, resulting in the absorption of light that gives them their striking red hue. Due to their extreme rarity, red diamonds fetch sky-high prices whenever they show up in the market.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/paraiba-tourmaline</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/3f197555-3d89-4869-bb7b-4d57aaab1632/tourmalines-1</image:loc>
      <image:title>EDUCATION - EXPLORING PARAIBA TOURMALINE - What is Paraiba tourmaline?</image:title>
      <image:caption>Paraiba tourmaline is one of the rarest gemstones in the world of jewellery and is known for its vivid and mesmerising blue-green colour. The gemstone is named after the Brazilian state of Paraiba, where it was first discovered in the late 1980s.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/1ed66af6-9130-483e-9eca-c7cc29c6851f/tourmalines-2</image:loc>
      <image:title>EDUCATION - EXPLORING PARAIBA TOURMALINE - Where is Paraiba tourmaline found?</image:title>
      <image:caption>Paraiba tourmalines are found in limited quantities, primarily in Brazil, although deposits have also been discovered in other countries such as Nigeria and Mozambique. Their scarcity, combined with their captivating beauty, has made Paraiba tourmalines highly sought after by gemstone collectors worldwide.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/emeralds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/73028ddc-972c-416c-b544-da31922d3bc0/emerald-trilogy-ring</image:loc>
      <image:title>EDUCATION - AN EXPERT’S GUIDE TO EMERALDS - What is an emerald?</image:title>
      <image:caption>An emerald is a precious gemstone known for its vivid green colour. It belongs to the beryl mineral family. Emeralds often contain inclusions known as ‘jardin’, which are natural formations within the gemstone and can resemble mossy or fern-like patterns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/d7478db1-b1bf-4136-91c8-aab088b3a061/loose-emerald</image:loc>
      <image:title>EDUCATION - AN EXPERT’S GUIDE TO EMERALDS - Why are emeralds green?</image:title>
      <image:caption>Emeralds get their unique green colour from trace amounts of chromium or vanadium present during formation in the Earth's crust. This characteristic hue ranges from deep forest greens to vibrant shades, influenced by element concentration, impurities, and crystal structure. The mesmerising green distinguishes emeralds and enhances their desirability in the gemstone market.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/35e8ea99-1709-4077-bf2b-1ede73213f79/emerald-earrings</image:loc>
      <image:title>EDUCATION - AN EXPERT’S GUIDE TO EMERALDS - History of emeralds</image:title>
      <image:caption>History of amethyst In ancient times, amethyst was believed to possess protective qualities, warding off intoxication and promoting clarity of mind. This belief led to its association with sobriety and wisdom, making it a symbol of royalty and nobility. Its name, ‘amethyst’, is derived from the Greek word ‘amethystos’, meaning ‘not intoxicated’. According to Greek mythology, the gemstone was created when the goddess Diana turned a young maiden named Amethyst into quartz to protect her from the advances of Bacchus, the god of wine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/4f38601f-e1a2-4b50-8166-7833a98987ec/oval-emerald-trilogy</image:loc>
      <image:title>EDUCATION - AN EXPERT’S GUIDE TO EMERALDS - Evaluating the quality and value of an emerald</image:title>
      <image:caption>As experts, when assessing the quality of emeralds we consider several factors, including colour, clarity, cut, and carat weight – similar to the four C’s of diamonds. Colour is the most crucial determinant of an emerald's value, with intense, evenly distributed greens commanding the highest prices. Clarity refers to the presence of inclusions within the stone, with fewer inclusions indicating higher clarity grades. The cut of an emerald also plays a vital role in its beauty and brilliance, while carat weight determines its size.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/east-west-rings</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/1f6a14bb-db9b-4c93-bf0b-839d876fd28b/east-west-emerald-ring</image:loc>
      <image:title>EDUCATION - BREAKING TRADITION: EAST TO WEST ENGAGEMENT RINGS - What are east to west engagement rings?</image:title>
      <image:caption>East to west engagement rings are a unique twist on the traditional solitaire ring setting. Unlike the classic vertical orientation of a solitaire diamond, east to west rings feature a horizontal placement of the stone across the finger. This distinctive positioning creates a modern and eye-catching aesthetic, making it an ideal choice for those seeking a contemporary take on a classic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/957cdd46-1be7-4af2-bc18-a86d028abef6/east-west-trilogy-ring</image:loc>
      <image:title>EDUCATION - BREAKING TRADITION: EAST TO WEST ENGAGEMENT RINGS - Versatility of east to west engagement rings</image:title>
      <image:caption>One of the most appealing aspects of east to west engagement rings is how versatile they are. Whether you are drawn to the minimalist look of a solitaire diamond or prefer a trilogy design, we can handcraft an east to west engagement ring to suit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/f59a94f1-f54a-4ae4-a73b-fd51dda4ae86/east-west-oval-ring</image:loc>
      <image:title>EDUCATION - BREAKING TRADITION: EAST TO WEST ENGAGEMENT RINGS - The best diamond shapes for east to west engagement rings</image:title>
      <image:caption>History of amethyst In ancient times, amethyst was believed to possess protective qualities, warding off intoxication and promoting clarity of mind. This belief led to its association with sobriety and wisdom, making it a symbol of royalty and nobility. Its name, ‘amethyst’, is derived from the Greek word ‘amethystos’, meaning ‘not intoxicated’. According to Greek mythology, the gemstone was created when the goddess Diana turned a young maiden named Amethyst into quartz to protect her from the advances of Bacchus, the god of wine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/fdbdc5fc-15a9-4258-aedc-46cb64068f6a/east-west-oval-gold-ring</image:loc>
      <image:title>EDUCATION - BREAKING TRADITION: EAST TO WEST ENGAGEMENT RINGS - Oval diamond</image:title>
      <image:caption>For maximising size in an east to west engagement ring, oval diamonds are an excellent choice. Their smooth curves not only enhance the ring's appearance but also reduce the likelihood of snagging or chipping. Oval diamonds are renowned for their brilliant facet structure, which shines exceptionally well in a horizontal orientation. However, maintaining balance is crucial in an east to west setting to prevent any uneven appearance. While oval cuts are typically symmetrical, it’s important to look at the proportions of the oval cut in relation to the rest of the ring to ensure visual symmetry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/72db3a1a-b93e-4b9a-a840-4063afe73831/east-west-trilogy-ring</image:loc>
      <image:title>EDUCATION - BREAKING TRADITION: EAST TO WEST ENGAGEMENT RINGS - Emerald cut diamond</image:title>
      <image:caption>The linear emerald cut with its subtle flashes of light and angled corners enhance a minimalist design when set horizontally. The emerald cut diamond’s clean lines shine more prominently in this orientation, showcasing its sleek, rectangular form. The flat surface of the cut appears more expansive when positioned horizontally, magnifying its visual impact.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/march-birthstone-aquamarine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/37f70840-eabb-4c1b-9113-1c63720c735b/aquamarine-marquise-ring</image:loc>
      <image:title>EDUCATION - THE BIRTHSTONE OF MARCH: AQUAMARINE - What is aquamarine?</image:title>
      <image:caption>Aquamarine, the birthstone of March is part of the beryl mineral family like emerald and features a captivating blue colour. Often linked with calmness and clarity, aquamarine holds cultural significance worldwide. Today, deeper blue shades are considered rarer and more valuable.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/44f512df-92ed-4ba4-8a8c-cf9e26a7db30/aquamarine-halo-ring</image:loc>
      <image:title>EDUCATION - THE BIRTHSTONE OF MARCH: AQUAMARINE - History of aquamarine</image:title>
      <image:caption>History of amethyst In ancient times, amethyst was believed to possess protective qualities, warding off intoxication and promoting clarity of mind. This belief led to its association with sobriety and wisdom, making it a symbol of royalty and nobility. Its name, ‘amethyst’, is derived from the Greek word ‘amethystos’, meaning ‘not intoxicated’. According to Greek mythology, the gemstone was created when the goddess Diana turned a young maiden named Amethyst into quartz to protect her from the advances of Bacchus, the god of wine.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/oval-diamonds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/56a03347-7f33-4f44-97c6-68e890f375a7/oval-diamond-platinum</image:loc>
      <image:title>EDUCATION - EVERYTHING YOU NEED TO KNOW ABOUT OVAL DIAMONDS - History of oval diamonds</image:title>
      <image:caption>The history of oval diamonds dates back to the late 1950s when diamond cutters experimented with different shapes to maximise brilliance. However, it wasn't until the early 1960s that the modern oval cut was perfected by Lazare Kaplan, a renowned diamond cutter. Since then, oval diamonds have become a sought-after choice for engagement rings and other fine jewellery pieces.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/d090d5ab-9bcf-4c7b-b39b-97b7197e9c07/oval-diamond-halo-ring</image:loc>
      <image:title>EDUCATION - EVERYTHING YOU NEED TO KNOW ABOUT OVAL DIAMONDS - Choosing the perfect oval diamond</image:title>
      <image:caption>With three generations of diamond expertise, we pride ourselves on guiding our clients through the intricate process of selecting the perfect oval diamond that not only matches their distinct preferences but also complements their individual style. We educate our clients on the importance of considering factors such as ratio and proportions, and appreciating the interplay of light and facets. By providing personalised guidance tailored to each client's preferences, we strive to create a memorable and fulfilling diamond-buying experience with our ethos of informed decisions at the core.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/45ff4caa-73aa-4c5a-9eb2-f1ea437b454e/loose-oval-diamonds</image:loc>
      <image:title>EDUCATION - EVERYTHING YOU NEED TO KNOW ABOUT OVAL DIAMONDS - Length-to-width ratio</image:title>
      <image:caption>History of amethyst In ancient times, amethyst was believed to possess protective qualities, warding off intoxication and promoting clarity of mind. This belief led to its association with sobriety and wisdom, making it a symbol of royalty and nobility. Its name, ‘amethyst’, is derived from the Greek word ‘amethystos’, meaning ‘not intoxicated’. According to Greek mythology, the gemstone was created when the goddess Diana turned a young maiden named Amethyst into quartz to protect her from the advances of Bacchus, the god of wine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/5a60bd95-39a1-4153-8636-daf47cc47547/oval-diamond-gold-ring</image:loc>
      <image:title>EDUCATION - EVERYTHING YOU NEED TO KNOW ABOUT OVAL DIAMONDS - Bowtie effect</image:title>
      <image:caption>Oval diamonds may display a bowtie effect - a dark shadow resembling a bowtie that can appear in the centre of the stone if not expertly cut or aligned. This occurs due to light leakage caused by inefficient reflection from facets. Skilled diamond cutters minimise this effect by optimising proportions and symmetry. Opting for a well-cut oval diamond ensures optimal brilliance and eliminates distractions in its visual appeal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/1219b416-2c92-4edd-995f-6c9a1a1e97fa/oval-two-tone-ring</image:loc>
      <image:title>EDUCATION - EVERYTHING YOU NEED TO KNOW ABOUT OVAL DIAMONDS - Ideal depth percentage</image:title>
      <image:caption>The depth percentage of an oval diamond significantly influences its brilliance. Striking the right balance between light reflection and dispersion, an ideal depth percentage enhances the overall beauty of the diamond - a crucial consideration in the selection process.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/feb-birthstone-amethyst</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/0222012f-9f96-458b-a088-37f10cfa8ff4/purple-amethyst-1</image:loc>
      <image:title>EDUCATION - THE BIRTHSTONE OF FEBRUARY: AMETHYST - What is amethyst?</image:title>
      <image:caption>An amethyst is a type of semi-precious gemstone belonging to the quartz family. It is prized for its purple colouration ranging from pale lilac to deep violet, and is known for being the birthstone of February.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/09cccd00-2b79-48a0-abe0-1dd720cc419b/purple-amethyst-2</image:loc>
      <image:title>EDUCATION - THE BIRTHSTONE OF FEBRUARY: AMETHYST - History of amethyst</image:title>
      <image:caption>History of amethyst In ancient times, amethyst was believed to possess protective qualities, warding off intoxication and promoting clarity of mind. This belief led to its association with sobriety and wisdom, making it a symbol of royalty and nobility. Its name, ‘amethyst’, is derived from the Greek word ‘amethystos’, meaning ‘not intoxicated’. According to Greek mythology, the gemstone was created when the goddess Diana turned a young maiden named Amethyst into quartz to protect her from the advances of Bacchus, the god of wine.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/ring-size-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/5c755a1e-3dc6-420c-920b-b6dcb6c30c3c/hidden-halo-bridal-ring-set</image:loc>
      <image:title>EDUCATION - RING SIZE GUIDE - Understanding ring sizes</image:title>
      <image:caption>Whether you're purchasing an engagement ring, wedding band, or a special gift, knowing the recipient's ring size ensures a comfortable fit. But how do you determine the correct ring size? Let's delve into the intricacies of ring sizing to help you make an informed decision.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/4058cf44-4c85-4742-976d-9476dba64902/old-european-diamond-ring</image:loc>
      <image:title>EDUCATION - RING SIZE GUIDE - Traditional ring sizing methods</image:title>
      <image:caption>Ring sizers Ring sizers, also known as ring mandrels, are cylindrical tools used by jewellers to measure ring sizes accurately. These sizers come in various sizes and are calibrated to match standard ring sizes. Paper strip method Another common method involves using a strip of paper to measure the circumference of the finger. Simply wrap the paper around the base of the finger and mark where it overlaps. Then, measure the length of the strip and compare it to a sizing chart to find the corresponding ring size.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/b2f661d4-ca87-40c5-97e1-447cac32b422/platinum-solitaire-ring</image:loc>
      <image:title>EDUCATION - RING SIZE GUIDE - International ring size conversion</image:title>
      <image:caption>Ring sizes can vary significantly between countries, making international conversion tables essential for cross-border purchases. Here's a breakdown of some common sizing systems: UK, Australia and New Zealand Ring sizes are represented by letters of the alphabet, with half sizes denoted by a combination of letters and numbers. US and Canada Ring sizes are typically expressed as a number ranging from 3 to 13, with half sizes available for a more precise fit. Europe and Asia European and Asian countries use a numerical scale that corresponds to the inner circumference of the ring in millimetre.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/ring-pairings</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/e5c3a47e-46cf-4028-a47e-79a4486640ff/oval-and-halo-ring</image:loc>
      <image:title>EDUCATION - MATCHING YOUR WEDDING BAND TO YOUR ENGAGEMENT RING - Understanding your engagement ring</image:title>
      <image:caption>Metal type and colour: Traditionally, brides opt for a wedding band with the same metal type and colour as their engagement ring to maintain a cohesive appearance. While this remains prevalent, mixed metal bridal ring sets are gaining traction due to their modern appeal and versatility in complementing various engagement ring styles. Setting style: Assess the setting style of your engagement ring. Is it a classic solitaire, halo, trilogy, or vintage-inspired design? Stone shape and size: Take into account the shape and size of the centre stone in your engagement ring. Whether it's a round, princess, cushion, or emerald cut diamond, selecting a wedding band that enhances the shape and size of your stone will result in a harmonious and timeless look.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/a8cbcb4d-edd7-4b87-bd7a-b3b010ab1454/WEDDING-RINGS.jpg</image:loc>
      <image:title>EDUCATION - MATCHING YOUR WEDDING BAND TO YOUR ENGAGEMENT RING - Choosing the right wedding band</image:title>
      <image:caption>Flush fit: A flush fit wedding ring is meticulously crafted to sit seamlessly level with your engagement ring for a harmonious and refined aesthetic. This snug fit ensures that the two rings complement each other flawlessly. Matched set: Collaborate with us to craft a wedding band that mirrors the style, width, and metal of your engagement ring shank. Each piece is meticulously handcrafted to ensure a perfect fit and cohesive style. Matching bands create a seamless look, while complementary bands add depth and contrast. Curved and contoured: If your engagement ring has a unique shape or setting, we can create a curved or contoured wedding band in our Hatton Garden studio. Tailored to embrace the contours of your ring, this ensures a snug and comfortable fit while maintaining visual harmony between the two rings. Open bands: These are characterised by a subtle gap and present an alternative approach to achieving a flush fit appearance. The gap accommodates the centre stone of your engagement ring, allowing it to snugly nestle within the wedding band.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/8d18d09b-cb42-451a-b2cf-fc25f3897191/oval-bridal-set</image:loc>
      <image:title>EDUCATION - MATCHING YOUR WEDDING BAND TO YOUR ENGAGEMENT RING - Pairing a wedding band with a solitaire engagement ring</image:title>
      <image:caption>For those who prefer a timeless and understated look, a simple metal band is an excellent choice. A sleek metal band enhances the elegance of your solitaire ring without stealing its spotlight. A diamond-accented band is a popular option to complement a solitaire engagement ring. Whether featuring delicate pavé-set diamonds or bright channel-set stones, a diamond-accented band adds more sparkle to a bridal ring set.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/be897ecf-152b-4c1c-ba3e-614c81152eef/trilogy-and-wedding-ring</image:loc>
      <image:title>EDUCATION - MATCHING YOUR WEDDING BAND TO YOUR ENGAGEMENT RING - Pairing a wedding band with a trilogy engagement ring</image:title>
      <image:caption>Consider a wedding band that mirrors the design elements of a three stone engagement ring. Opting for a matching band with similar stone shapes or detailing creates a sense of symmetry and unity between the two rings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/67487e87-152b-4e05-b472-8a6928e56477/CARRE-WEDDING-BAND.jpg</image:loc>
      <image:title>EDUCATION - MATCHING YOUR WEDDING BAND TO YOUR ENGAGEMENT RING - Pairing a wedding band with a halo engagement ring</image:title>
      <image:caption>Halo engagement rings are commonly designed with a low setting, making a curved wedding band a good option to accommodate the ring's shape. To complement the sparkle and brilliance of a halo engagement ring, opt for a wedding band featuring diamond accents.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/43be95f8-de5b-46d9-811b-ecf3c743c0e1/JAMIE-WEDDING-BAND-2.jpg</image:loc>
      <image:title>EDUCATION - MATCHING YOUR WEDDING BAND TO YOUR ENGAGEMENT RING - Pairing a wedding band with an Art Deco style ring?</image:title>
      <image:caption>To highlight the intricate details of your Art Deco inspired engagement ring, consider a wedding band with a simple and understated design.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/diamond-shapes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/8b7f8744-7034-4b86-89aa-7841bc460a81/LARGE-EMERALD.jpg</image:loc>
      <image:title>EDUCATION - THE ULTIMATE GUIDE TO DIAMOND SHAPES - How do diamonds get their shape?</image:title>
      <image:caption>Diamonds acquire their distinctive shapes through the meticulous process of diamond cutting, where skilled artisans transform rough, uncut stones into beautifully faceted gems.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/0f4c603b-bea3-403d-b91d-43a8b688097b/Large-round-diamond</image:loc>
      <image:title>EDUCATION - THE ULTIMATE GUIDE TO DIAMOND SHAPES - Round brilliant diamond</image:title>
      <image:caption>Starting off with a classic! The round brilliant diamond is the most popular diamond shape. With 58 meticulously crafted facets, this iconic diamond shape maximises light reflection, resulting in exceptional sparkle. Each facet is positioned to enhance the diamond’s scintillation, dispersion, and overall visual impact. Its timeless elegance makes it a versatile choice for any jewellery piece, from engagement rings to earrings and necklaces. Whether showcased in a traditional solitaire setting or accented with pavé diamonds, the round brilliant diamond is perfectly proportioned to look good on all finger shapes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/38a212ed-3dff-4bc2-8f72-c039561281f7/oval-diamond-engagement-ring</image:loc>
      <image:title>EDUCATION - THE ULTIMATE GUIDE TO DIAMOND SHAPES - Oval diamond</image:title>
      <image:caption>The oval diamond is renowned for its flattering proportions. Resembling a round diamond in brilliance and sparkle, its elongated shape creates the illusion of a larger size relative to its carat weight. However, within oval diamonds, a darkened area resembling a bowtie can sometimes emerge. To ensure optimal quality, we carefully source oval diamonds with minimal darkened areas from around the world. Last year, the oval diamond reigned as the top choice of diamond shape for engagement rings, and remains a popular choice this year too.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/120d1988-00ca-4a77-b192-681cdfb3c64f/cushion-cut-diamond-engagement-ring</image:loc>
      <image:title>EDUCATION - THE ULTIMATE GUIDE TO DIAMOND SHAPES - Cushion cut diamond</image:title>
      <image:caption>The cushion cut diamond combines a square cut with rounded corners that resemble a pillow. Its versatility complements a diverse array of settings, seamlessly transitioning from vintage-inspired designs to contemporary masterpieces. This classic cut holds a rich history, standing as one of the oldest and most revered diamond shapes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/b76e3587-1e1f-428c-8d18-6889574c00e1/PRINCESS-CUTA-SOLITAIRE-2.jpg</image:loc>
      <image:title>EDUCATION - THE ULTIMATE GUIDE TO DIAMOND SHAPES - Princess cut diamond</image:title>
      <image:caption>The princess cut diamond is known for its contemporary angular design, featuring a square profile with bevelled sides reminiscent of an inverted pyramid. When considering a princess cut diamond, factors such as cut quality, symmetry, and overall proportions are pivotal in determining its visual appeal. The princess cut diamond offers a refreshing twist on the traditional round brilliant diamond. Its clean lines and geometric shape make it a versatile choice for various settings, from solitaire engagement rings to channel-set diamond wedding bands.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/98ae5e8e-4a0a-4a4d-8391-b2010f583f26/Asscher-cut-diamonds</image:loc>
      <image:title>EDUCATION - THE ULTIMATE GUIDE TO DIAMOND SHAPES - Asscher cut diamond</image:title>
      <image:caption>Introduced in the early 20th century by Dutch jeweller Joseph Asscher, this diamond shape is characterised by its geometric arrangement. Reminiscent of an octagonal emerald cut, the Asscher cut displays a unique arrangement of step facets and a high crown, contributing to its signature ‘hall of mirrors’ effect.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/82c7b04d-be57-404a-b5b1-9cb9c577b593/Pear-halo-engagement-ring</image:loc>
      <image:title>EDUCATION - THE ULTIMATE GUIDE TO DIAMOND SHAPES - Pear shape diamond</image:title>
      <image:caption>The pear-shaped diamond's unique asymmetrical silhouette makes it ideal for a range of jewellery pieces, from standalone solitaire engagement rings to elegant pendants and earrings. Resembling a teardrop, this distinct diamond shape blends elements of the classic round brilliant diamond and marquise cut. Its elongated form elongates the finger, creating a flattering appearance. Renowned for its versatility, the pear-shaped diamond suits various settings, from vintage-inspired to modern designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/da4b2c0c-6442-4e73-bc45-947933bd91f1/emerald-cut-trilogy</image:loc>
      <image:title>EDUCATION - THE ULTIMATE GUIDE TO DIAMOND SHAPES - Emerald cut diamond</image:title>
      <image:caption>Highlighted by its elongated, rectangular shape and meticulously crafted step cuts, the emerald cut diamond is one of the oldest and rarest diamond shapes – making up around 3% of the world’s diamonds. Often the corners of the emerald cut diamond are trimmed, enhancing its stability and minimising the risk of fractures. While it may not possess the same level of sparkle as the round brilliant or princess cut diamonds, the emerald cut diamond reflects light differently than other cuts, with its elongated, step-cut facets creating a unique play of light that emphasises clarity and creates a subtle, understated sparkle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/cee210c4-dbab-4947-8f4e-673a29d67556/yellow-radiant-diamond</image:loc>
      <image:title>EDUCATION - THE ULTIMATE GUIDE TO DIAMOND SHAPES - Radiant cut diamond</image:title>
      <image:caption>Radiant cut diamonds are a fusion of two iconic diamond shapes. The rectangular or square silhouette complemented by trimmed corners, give them a distinctive appearance that lies between the traditional round brilliant diamond and the linear emerald cut diamond. Radiant cut diamonds are a good choice for those who like an emerald cut diamond but want more sparkle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/0d9b4104-623e-4c08-8fde-cf91715fbaf3/Marquise-bridal-ring-set</image:loc>
      <image:title>EDUCATION - THE ULTIMATE GUIDE TO DIAMOND SHAPES - Marquise diamond</image:title>
      <image:caption>The marquise diamond has an elongated elliptical form featuring twin pointed tips. Originating in France during the 18th century, there’s a tale attributing its name to the Marquise de Pompadour, a mistress of King Louis XV, as it is said to mirror the contour of her lips. The unique silhouette of the marquise diamond elongates the finger to create a slenderising effect. Marquise diamonds can be set horizontally and vertically, and we often use them as accent stones in our designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/d856f877-c1cc-43b8-9773-0aa0ccde4f0d/Heart-shape-ring</image:loc>
      <image:title>EDUCATION - THE ULTIMATE GUIDE TO DIAMOND SHAPES - Heart shape diamond</image:title>
      <image:caption>Crafting a heart shape diamond involves exceptional skill and precision to ensure perfect symmetry and balance between the lobes. Perfect symmetry is crucial, with mirrored facets on each wing, while the cleft cut should appear natural and flawless. Achieving the ideal length-to-width ratio, typically between 0.90 and 1.10, requires meticulous attention to detail.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/the-4-cs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/f49b9764-7c1f-407e-a942-eb2e4ceaf055/radiant-diamond</image:loc>
      <image:title>EDUCATION - UNDERSTANDING DIAMONDS: THE FOUR Cs - Carat</image:title>
      <image:caption>Does size matter? Carat refers to a diamond’s weight, not its size. The bigger, the better? That’s not always the case! A well-cut diamond can appear larger than its carat weight suggests. Carat weight is perhaps the most widely recognised and understood aspects of diamonds grading and refers to the measure of a diamond’s mass, with one carat equivalent to 200 milligrams. While carat weight does not directly correlate with a diamond’s size, it influences its perceived value and rarity. Larger diamonds are scarcer and command higher prices per carat. However, it’s essential to remember that carat weight is just one aspect of a diamond’s overall beauty and value and should be considered in conjunction with the other three C’s.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/4759884f-0861-4dd8-aa4c-73111e8ee115/ASSCHER-CUT.jpg</image:loc>
      <image:title>EDUCATION - UNDERSTANDING DIAMONDS: THE FOUR Cs - 2. Colour</image:title>
      <image:caption>From icy whites to warm yellows and pinks, diamond colours vary. The colour of a diamond is graded on a scale that ranges from D (colourless) to Z (light yellow or brown). Colourless diamonds are highly sought after for their purity and brilliance, as they allow maximum light to pass through, resulting in a mesmerising sparkle. In contrast, coloured diamonds, such as fancy yellows and radiant pinks derive their colours from chemical impurities contributing to their rarity and value. With limited supply and increasing demand, coloured diamonds offer stability and value, making them popular with collectors and investors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/43531b31-ee79-4bee-a32f-6e030e29976b/Oval-diamond</image:loc>
      <image:title>EDUCATION - UNDERSTANDING DIAMONDS: THE FOUR Cs - 3. Clarity</image:title>
      <image:caption>Clarity, a crucial aspect in evaluating diamonds, refers to the presence of imperfections or inclusions within the stone. Generally, the fewer imperfections, the higher the clarity grade, with flawless diamonds being exceptionally rare. Gemologists utilise specialised tools and techniques to meticulously examine diamonds, assessing the nature and impact of these imperfections. This process involves magnification and illumination to accurately grade diamonds on a scale ranging from flawless to included, providing a standardised framework for evaluating their overall quality and appearance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/61059651-6449-48fa-b288-990add1a04f7/Princess-cut-diamond</image:loc>
      <image:title>EDUCATION - UNDERSTANDING DIAMONDS: THE FOUR Cs - 4. Cut</image:title>
      <image:caption>Not to be confused with various diamond shapes, the cut of a diamond is essential in defining its brilliance, referring to how well it has been shaped and faceted to maximise light reflection. Considered crucial in determining a diamond's value, the cut encompasses the craftsmanship and precision involved in transforming a rough stone into a polished diamond. A finely cut diamond exhibits symmetrical light reflection and refraction, resulting in a beautiful sparkle and brilliance. The cut grade evaluates factors like proportions, symmetry, and polish, each contributing significantly to the stone's overall radiance.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/category/Design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/category/diamonds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/category/Gemstones</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/category/Lab+Grown+Diamonds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/category/Diamonds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/category/Maintenance+and+tips</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/category/Birthstones</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/journal/tag/education</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.dimondlondon.com/about-us</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-02-10</lastmod>
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      <image:title>About Us</image:title>
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      <image:title>About Us</image:title>
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      <image:title>About Us</image:title>
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      <image:caption>Fancy yellow pear cut diamond engagement ring</image:caption>
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      <image:title>About Us</image:title>
      <image:caption>Vintage Asscher cut diamond trilogy engagement ring</image:caption>
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      <image:title>About Us</image:title>
      <image:caption>Two oval diamond engagement rings.</image:caption>
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      <image:caption>Sapphire and diamond Art Deco engagement ring</image:caption>
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      <image:caption>Oval emerald on a curved diamond band ring</image:caption>
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      <image:caption>Gold ring with blue sapphire and diamond accents.</image:caption>
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      <image:title>About Us</image:title>
      <image:caption>Gold ring with opal and diamond setting.</image:caption>
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      <image:title>About Us</image:title>
      <image:caption>Unique gold ring with two round diamonds against neutral background.</image:caption>
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      <image:caption>Art Deco inspired engagement ring.</image:caption>
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      <image:caption>Gold engagement ring with large round diamond on beige background.</image:caption>
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      <image:caption>Unique multi gemstone engagement ring.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/90667937-ceb6-49c9-817c-5f778e7172c0/OVAL-ET.jpg</image:loc>
      <image:title>About Us</image:title>
      <image:caption>Diamond eternity ring with oval diamonds.</image:caption>
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      <image:caption>Gold ring with a large oval diamond and hidden halo.</image:caption>
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      <image:caption>Trilogy engagement ring.</image:caption>
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      <image:caption>Martin’s first office in Hatton Garden, circa 1989, where he would polish and grade rough diamonds.</image:caption>
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      <image:caption>Although much has changed over the years, our values remain the same. We were founded on the principle that expert education, transparency and fairness are as important as the attributes of the diamonds themselves, and this will never change.</image:caption>
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      <image:caption>Historically, fine jewellery has been a gift, given to mark a significant occasion. An engagement, an anniversary, a wedding, a momentous birthday or a special moment in time. That item of jewellery will hold many fond memories and tell its own unique story for generations to come. Making those memories unique to you is what we’re best at. We specialise in making bespoke jewellery and engagement rings that are crafted to your exact specifications, helping you tell your story exactly as you intended.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Platinum engagement ring with solitaire diamond.</image:caption>
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      <image:caption>Trilogy engagement ring.</image:caption>
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      <image:title>Bespoke Process - Speak to a true diamond expert.</image:title>
      <image:caption>If you are thinking of creating your own bespoke piece of jewellery or engagement ring, get started by clicking the button below.</image:caption>
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      <image:title>Oval Diamond Engagement Rings</image:title>
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      <image:title>Oval Diamond Engagement Rings</image:title>
      <image:caption>Vintage inspired oval diamond trilogy engagement ring.</image:caption>
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      <image:caption>Emerald cut diamond Art Deco engagement ring.</image:caption>
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      <image:caption>Art Deco gold and diamond engagement ring.</image:caption>
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      <image:caption>Art Deco engagement ring with large emerald cut diamond.</image:caption>
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      <image:caption>Art Deco style ring with an emerald cut diamond and sapphires.</image:caption>
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      <image:caption>Gold engagement ring with marquise cut diamond.</image:caption>
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      <image:caption>Large cushion cut diamond solitaire engagement ring.</image:caption>
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      <image:caption>Cushion cut solitaire engagement ring.</image:caption>
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      <image:caption>Oval diamond engagement ring.</image:caption>
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      <image:title>Earrings</image:title>
      <image:caption>Sapphire and diamond stud earrings.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/1d30ae19-66f0-4329-a4db-e28e88ff3c7d/Pic+3.png</image:loc>
      <image:title>Earrings</image:title>
      <image:caption>Rose gold and diamond drop earrings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/e6892733-2a98-48e5-8be6-88dda421b000/Pic+4.png</image:loc>
      <image:title>Earrings</image:title>
      <image:caption>Emerald and diamond drop earrings.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/ced01068-d805-43cc-b546-f5c8642d1640/Pic+5.png</image:loc>
      <image:title>Earrings</image:title>
      <image:caption>Diamond cluster stud earrings.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/5e9688c8-020c-4088-af00-9aa4dd515fab/CHURCH-PENDANT-3.jpg</image:loc>
      <image:title>Necklaces &amp; Pendants</image:title>
      <image:caption>Bespoke gold necklace.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/f6eddccf-bfb4-49ef-a2c5-7c7ddaa58820/Pic.png</image:loc>
      <image:title>Necklaces &amp; Pendants</image:title>
      <image:caption>Platinum and diamond necklaces.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/fd8586dd-7c7e-4b1a-84ef-298802bb906a/Pic.png</image:loc>
      <image:title>Necklaces &amp; Pendants</image:title>
      <image:caption>Pear cut diamond pendant necklace.</image:caption>
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  <url>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/65f68031-b744-4c7d-942a-4c0fffda03e1/PUSH-PRESENT.jpg</image:loc>
      <image:title>Bracelets &amp; Bangles</image:title>
      <image:caption>Gold bracelet with birthstone charms.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/245278cf-1f3c-435a-997c-af81fe4df2c3/HANDMADE-BRACELET-2.jpg</image:loc>
      <image:title>Bracelets &amp; Bangles</image:title>
      <image:caption>Diamond and gold bracelet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/822a0db4-5d74-4bfb-b8c2-aab6d1600680/Pic.png</image:loc>
      <image:title>Bracelets &amp; Bangles</image:title>
      <image:caption>Gold bracelet with diamonds.</image:caption>
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      <image:title>Wedding Rings</image:title>
      <image:caption>Diamond and emerald unique wedding ring.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/fe8fa21b-2b69-428b-8d3d-8fc5482c88c6/1.png</image:loc>
      <image:title>Wedding Rings</image:title>
      <image:caption>His and hers wedding rings.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/45718da6-e79a-4881-a6d4-e83bf2961f70/WEDDING-BANDS-GOLD-AND-PLATINIUM-2.jpg</image:loc>
      <image:title>Wedding Rings</image:title>
      <image:caption>His and hers engraved platinum wedding rings.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/b42bf1d5-979f-4985-84ee-e263b0f71fb7/2.png</image:loc>
      <image:title>Wedding Rings</image:title>
      <image:caption>His and hers wedding rings.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/c43df601-bc7a-469c-a863-23a2580096fc/3.png</image:loc>
      <image:title>Wedding Rings</image:title>
      <image:caption>Assorted diamond wedding bands.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/271c2c7c-7ce1-4b41-9fe7-6dbb4884a713/WEDDING-BANDS-GOLD-AND-PLATINIUM.jpg</image:loc>
      <image:title>Wedding Rings</image:title>
      <image:caption>His and hers engraved platinum wedding rings.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/f3aa38ed-7c7a-470c-9db6-42f121c06d42/Screenshot+2025-02-10+at+16.03.31.png</image:loc>
      <image:title>Wedding Rings</image:title>
      <image:caption>Emerald cut diamond bridal ring set.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/f08306d7-588a-4002-a95c-2f0d9ae97905/4.png</image:loc>
      <image:title>Wedding Rings</image:title>
      <image:caption>Assorted his and hers matching wedding rings.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/c5d49460-2935-455b-a690-f00583ea96dd/WhatsApp+Image+2025-08-31+at+20.35.38.jpeg</image:loc>
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  <url>
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  <url>
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    <lastmod>2026-01-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/3b99406e-3694-4319-aced-f695b927d474/AT9A6123.jpg</image:loc>
      <image:title>ART DECO ENGAGEMENT RINGS</image:title>
      <image:caption>Five stone bezel set engagement ring.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/4942ae9b-3de8-43c8-9356-29b1a0d2d96a/AT9A5871.jpg</image:loc>
      <image:title>ART DECO ENGAGEMENT RINGS</image:title>
      <image:caption>Art Deco bezel set trilogy engagement ring.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/ff73b565-075e-452e-a96d-ada826843bb9/AT9A5966.jpg</image:loc>
      <image:title>ART DECO ENGAGEMENT RINGS</image:title>
      <image:caption>Chunky gold partial bezel unisex ring.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/7de4c5d6-67c0-4733-a4df-2ff497d85f26/SAPPHIRE-ART-DECO-RING-INSTA.jpg</image:loc>
      <image:title>ART DECO ENGAGEMENT RINGS</image:title>
      <image:caption>Emerald cut diamond with a sapphire halo engagement ring.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/99917ef6-fc0c-499e-b474-5a511d3d7528/ASSCHER-CUT-WITH-SHEILD-CUTS-3.jpg</image:loc>
      <image:title>ART DECO ENGAGEMENT RINGS</image:title>
      <image:caption>Asscher cut diamond trilogy engagement ring.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/5bfd96aa-84a1-453e-a636-14c6c49f7949/EMERALD-AND-BAGUETTE-RING-2+%281%29.jpg</image:loc>
      <image:title>ART DECO ENGAGEMENT RINGS</image:title>
      <image:caption>Emerald cut diamond with a halo of baguette diamonds engagement ring in platinum.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/01c4cb97-48f6-4817-b2ba-ffea6b807bb9/WEBSITE-HEADER-4.jpg</image:loc>
      <image:title>ART DECO ENGAGEMENT RINGS</image:title>
      <image:caption>Emerald cut diamond with a halo of baguette diamonds engagement ring in yellow gold.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/1729368234695-CQIO3N4VOEGB9I6HGL25/OLD-EUROPEAN-5.jpg</image:loc>
      <image:title>ART DECO ENGAGEMENT RINGS</image:title>
      <image:caption>Old mine cut diamond Art Deco engagement ring.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/1729365360219-74Y9RUUSU56I9HZIWQAX/EMERALD-PINKY-RING-CENTERED.jpg</image:loc>
      <image:title>ART DECO ENGAGEMENT RINGS</image:title>
      <image:caption>Chunky platinum bezel ring with an emerald cut diamond.</image:caption>
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    <image:image>
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      <image:title>ART DECO ENGAGEMENT RINGS</image:title>
      <image:caption>Old European cut diamond Art Deco engagement ring.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/b00ae2e9-084f-4d04-84f3-aae192207008/ART-DECO-RING-WITH-BAGUETTES.jpg</image:loc>
      <image:title>ART DECO ENGAGEMENT RINGS</image:title>
      <image:caption>Five stone Art Deco engagement ring.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/30a9ad73-37a6-446f-9109-8f1880c2c349/EMERALD-DIAMOND-TRILOGY.png</image:loc>
      <image:title>ART DECO ENGAGEMENT RINGS</image:title>
      <image:caption>East-west emerald trilogy Art Deco engagement ring.</image:caption>
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  </url>
  <url>
    <loc>https://www.dimondlondon.com/about-us-2</loc>
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    <lastmod>2025-07-22</lastmod>
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      <image:title>ABOUT US (Copy)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/38dd156c-a945-4c39-aa95-a793f06389ad/WEBSITE-HEADER-5.jpg</image:loc>
      <image:title>ABOUT US (Copy)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/f8469f4d-934d-4d1a-96e3-366d432a382c/WORKSHOP-4.jpg</image:loc>
      <image:title>ABOUT US (Copy)</image:title>
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    <image:image>
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      <image:title>ABOUT US (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/41d785c9-2ccf-41cf-884e-55f344fe6622/YELLOW-PEAR-2.jpg</image:loc>
      <image:title>ABOUT US (Copy)</image:title>
      <image:caption>Fancy yellow pear cut diamond engagement ring</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/99917ef6-fc0c-499e-b474-5a511d3d7528/ASSCHER-CUT-WITH-SHEILD-CUTS-3.jpg</image:loc>
      <image:title>ABOUT US (Copy)</image:title>
      <image:caption>Vintage Asscher cut diamond trilogy engagement ring</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/3b01e43c-c0ea-464d-a344-732ee6e84fcb/OVAL-RINGS.jpg</image:loc>
      <image:title>ABOUT US (Copy)</image:title>
      <image:caption>Two oval diamond engagement rings.</image:caption>
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    <image:image>
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      <image:title>ABOUT US (Copy)</image:title>
      <image:caption>Sapphire and diamond Art Deco engagement ring</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/72042ba8-ee62-48be-a094-97b8920e3aa5/EMERALD-CURVE-RING.jpg</image:loc>
      <image:title>ABOUT US (Copy)</image:title>
      <image:caption>Oval emerald on a curved diamond band ring</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/67bc6ed0-9f53-4717-a8fa-ce3562c551df/FISHTAIL-SAPPHIRE-2.jpg</image:loc>
      <image:title>ABOUT US (Copy)</image:title>
      <image:caption>Gold ring with blue sapphire and diamond accents.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/9e9b8854-a79a-4417-8bed-f27a6d930140/OPAL-TRILOGY.jpg</image:loc>
      <image:title>ABOUT US (Copy)</image:title>
      <image:caption>Gold ring with opal and diamond setting.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/7cc5a12a-35f1-4ed2-a0e3-65ec7f465271/TWIST-RING-2.jpg</image:loc>
      <image:title>ABOUT US (Copy)</image:title>
      <image:caption>Unique gold ring with two round diamonds against neutral background.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/ff40484d-2633-4249-af30-5b240a0afcae/EMERALD-AND-BAGUETTE-RING-2.jpg</image:loc>
      <image:title>ABOUT US (Copy)</image:title>
      <image:caption>Art Deco inspired engagement ring.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/90689ac9-e48e-4d18-9332-7b35d78c2b23/CUSHION-SIDE-ON.jpg</image:loc>
      <image:title>ABOUT US (Copy)</image:title>
      <image:caption>Gold engagement ring with large round diamond on beige background.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/3fd83533-9e49-42eb-a192-468e76e00fd2/FLOWER-RING.jpg</image:loc>
      <image:title>ABOUT US (Copy)</image:title>
      <image:caption>Unique multi gemstone engagement ring.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/90667937-ceb6-49c9-817c-5f778e7172c0/OVAL-ET.jpg</image:loc>
      <image:title>ABOUT US (Copy)</image:title>
      <image:caption>Diamond eternity ring with oval diamonds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61489db4f2be8d36a4d9b12e/8ea3d220-f436-4dd1-9b7d-043aeb37d01a/HIDDEN-HALO-2.jpg</image:loc>
      <image:title>ABOUT US (Copy)</image:title>
      <image:caption>Gold ring with a large oval diamond and hidden halo.</image:caption>
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    <image:image>
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      <image:caption>Trilogy engagement ring.</image:caption>
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    <image:image>
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    <image:image>
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    <image:image>
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